Cannabis is now found in a whole host of everyday consumer goods – for both us and our pets

“In many ways CBD is the new superfood. As an an active ingredient it can be adapted into almost every category. “It has a health halo which is being transferred to all products that use it as a distinguishing ingredient.” Neil sees CBD-infused pet food as a growing category, but also the entry of premium beer, spirits, wines and functional drink brands.

High street CBD sellers use British grown or imported hemp, with low doses of the psychoactive THC compound (less than 0.2%). While there is research which shows CBD can help with a variety of conditions including; joint pain, migraine, psoriasis, acne, depression,pain and inflammation, most CBD is categorised as a food supplement.

This is because CBD sellers have to abide by strict guidelines from MHRA (Medicines and Healthcare products Regulatory Agency), which do not allow them to make medicinal benefit claims for their products, without a marketing authorisation licence.

London-based consultants Prohibition Partners says that as of January 2018, there were an estimated 250,000 CBD users – double the number of UK users reported in late 2016. A Canadian company is now
putting CBD in beer, in Amsterdam it is now found in vodka and closer to home, two Lincolnshire
entrepreneurs have added it to gin.

Gwyneth Paltrow’s lifestyle brand Goop last year launched a partnership with a US cannabis dispensary chain to endorse a new line of cannabis-infused teas, and edibles, along with CBD bath bombs and transdermal patches.

Last August, brewing giant Molson Coors entered into a joint venture with HEXO, a Quebec-based company, to produce cannabis-infused drinks for the Canadian market. Its CEO Mark Hunter said the cannabis market could total several billion dollars, in Canada alone.