The London Botanists founder Chloe Lawrence-Green had a high-stress job in the city when she first discovered CBD – now she’s helping others find their bliss.
Chloe Lawrence-Green used to take CBD oil to lower her stress levels before a big meeting. These days it’s her own products that are helping busy professionals find moments of calm.
A former management consultant, Chloe’s life took a step-change when she set up premium CBD brand The London Botanists in 2018.
It may seem an unlikely move but like everything about the brand, it’s actually pretty simple; Chloe couldn’t find the products she wanted on the market, so she created them herself.
“I started taking CBD when I worked in the city to manage my stress levels. I would take a few drops before a big meeting as I found it calmed my mind allowing me to perform better,” she said.
“When I first tried CBD oil I noticed the difference straight away, but I struggled to find products I was happy with.
“I wanted natural, pure ingredients, ethically sourced, crafted with care and transparently labelled. Unfortunately after lots of research into the different brands on the market I realised this wasn’t always the case – so I decided to do it myself.”
The family-run London Botanists was born with a clear aim, to let nature do its thing.
The company keeps everything as natural as possible, from the ingredients they source to the packaging their products are sent out in, believing a business should tread ‘as lightly as possible’.
Only using farms with the highest standards in ethical, sustainable and organic farming techniques the team is constantly working with their partners to ensure they are pesticide and GMO-free.
They then use the latest low-temperature CO2 method to extract the CBD, which is refined by removing waxes, fats and lipids to ensure the full-spectrum oil is free from unwanted compounds and has the maximum level of cannabinoids, flavonoids, phytonutrients, terpenes and natural minerals.
“As a family we have always felt very strongly about natural, organic products and holistic living, so CBD is something we’re really passionate about,” said Chloe.
“We only use the best raw materials from trusted suppliers, so we know exactly where and how everything was made.
She added: “We are targeting adults who are passionate about improving their wellness naturally, with premium and ethically sourced CBD.
“We use as few ingredients as possible, avoiding unnecessary additives and fillers and independently lab test our products so our customers know exactly what they’re getting.”
The latest product to hit the spot is their CBD milk chocolate bar, a 43 percent, single-origin milk chocolate bar crafted from Venezuelan beans and infused with their best-selling oil.
The premium cacao and CBD contain Anandamide (AEA) – a neurotransmitter produced in the body which is known as the ‘bliss molecule’ – as well as compounds that slow its breakdown, giving the body’s naturally-produced bliss a longer lifespan.
But the one to watch, Chloe claims is CBD skincare, with the company about to launch a CBD and rosehip skin balm to help soothe and relieve sensitive skin.
“The skincare trend has already begun but I believe it is only going to get bigger,” she said.
“More and more people are turning to CBD as they look for natural ways to manage their mental and physical health and improve all round wellness.
“We expect this to only increase as peer-reviewed research sheds more and more light on the psychological and physiological benefits of CBD.”
The stats seem to agree, with The London Botanists online sales up by over a third since the coronavirus pandemic and a significant rise in online searches around CBD.
Now it’s keeping up with the demand for her products which has Chloe reaching for the bottle.
She added: “Nowadays my stresses have changed, but I still take CBD whenever I feel I need a little back up – for example on a Monday morning when racing to package up a weekend of orders and get them in the post.”
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