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Nike launches exclusive hemp trainer



Sportswear giant Nike has teamed up with a UK-based retailer to launch an exclusive hemp shoe.

UK-based company size? has partnered with Nike to launch the new hemp-based Air Zoom Type trainer.

The Nike Air Zoom Type is said to be one of the brands most popular models of 2020.

The exclusive hemp shoe has been inspired by Japanese designs and features hemp – a variety of the cannabis plant – across its uppers for a ‘raw and natural aesthetic’.

Announcing the new collaboration on their blog, the retailer wrote: “London and Tokyo: two cities that may differ in culture but are bound together by one thing, their appreciation for streetwear.

“With this in mind, our latest collaboration with Nike celebrates the cities’ love for clean and contemporary styles with a minimalist ‘Hemp’ Air Zoom Type.

It continued: “One of the latest innovations from Nike’s experimental N. 354 division, the Air Zoom Type is one of the biggest hitting models of 2020.

“For our Air Zoom Type rendition, we’ve drawn influence from minimalistic Japanese design and built the pair with hemp across its uppers for a raw, natural aesthetic.

“Hits of blue appear on the corduroy eyestay, heel tab, printed Swooshes and stitching for a contrasting-yet-complementary finish; we’ve also decorated the silhouette with subtle nods to the two cities of inspiration with ‘LDN’ and ‘TYO’ tongue lettering.

“The forward-thinking model is signed off with its signature layered midsole for an aggressive appearance and cloud-like cushioning.”



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