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CBD brand Prima attracts $9.2m in huge seed funding round

The CBD firm produces more than a dozen consumer wellness products



The company expects to have its products stocked in 800 new outlets this year.

An American wellness brand has raked in $9.2m in a bumper seed funding round.

The Uplifters’ Prima – commonly known as Prima – will use the cash to fund retail expansions and clinical research.

Founded in 2019, the CBD firm produces more than a dozen consumer products pitched at the beauty and self-care market.

The funding round was led by a host of venture capital firms, primarily Greycroft, H Venture, Defy and Lerer Hippeau.

Among the backers is Emerald Health Therapeutics, a Canadian cannabinoid product producers which will give Prima ‘access to proprietary…innovations’

Christopher Gavigan, Prima founder and CEO said: “As an experienced team building a CPG platform of the highest integrity, credibility, consciousness and quality, we realise it is our duty and responsibility to impose uncompromising and rigorous standards and boldly self-regulate to lead this emerging functional wellness industry forward.

“With this meaningful funding, Prima will continue its focused investments in plant-driven, clean formulation science, R&D ownership, efficacy validation, operational infrastructure, sustainability initiatives and tech-enabled consumer experiences.

“Prima is even more emboldened to broaden our digital and retail strategies, build best-in-class education partnerships and ensure these therapeutic botanical compounds are destigmatised, understood and accessible for all.”

According to a statement, the company expects to have its products stocked in 800 new outlets this year alone.

Laurel Angelica Myers, Prima COO, said: “Our team brings institutional strategy, sophistication, capability and execution to a burgeoning sector that has yet to see any brands like Prima.

“As a Certified B Corporation that is Carb

on and Plastic Neutral Certified and EWG Verified, Prima is built on strong, sophisticated, sustainable infrastructure across every touchpoint of the business.”


The CBD brand helping black women love their natural hair

Seventy five percent of products on the black hair market contain toxins



Jessica Bukenya, founder and CEO of Baked Kurls

Europe’s first CBD hair care brand for type 4 afro hair is encouraging women to embrace their natural look. 

Baked Kurls was founded by natural hair coach and content creator, Jessica Bukeny, who specialises in sharing tips for those with type 4 hair with her 35,000+ followers on TikTok.

After years of damaging her hair with heat and processed products, in 2018 Jessica began experiencing hair loss and decided it was time to embrace her natural look.

But the lack of information out there for those with her hair type left her feeling “excluded” from the conversation.

According to a 2018 report, 75 percent of products on the black hair market contain toxins, exposing black women to dozens of hazardous chemicals through the hair care they use. 

Hair re-growth oil contains a blend of pure CBD

With Baked Kurls, Jessica is hoping to transform the industry for the better. 

Based on research that suggests CBD could promote hair growth, all the products are designed to repair damaged strands and lock in moisture.

Its herbal hair growth oil, Boost, contains a blend of pure CBD with Ayurvedic herbs and oils such as Hibiscus, Ashwagandha, Brahmi, Fenugreek, and coconut oil. 

But it’s about more than just selling products, Baked Kurls wants to educate women by providing them with the secrets and tools to achieve healthy, natural hair.

Through its podcast, events and growing community of supporters, it is providing a safe space for women with naturally kinky, coily, afro hair to have candid conversations about their natural hair. 

Jessica told Cannabis Health how the brand is revolutionising black hair care.


CH: What are some of the benefits of adding CBD to your hair care routine?

Jessica Bukeny: Baked Kurls’ CBD haircare does not contain any THC, so there are no psychoactive effects when using the products. All of our products are based on independent research that links CBD to promoting hair growth, through CBD’s makeup of nutrients and fatty acids such as Omega-3,6 and 9. As well as soothing a dry itchy, and flaky scalp, through its anti-inflammatory properties, and barrier protection against environmental damage.

CH: Can you tell us about your own journey to embrace your natural hair?

JB: In 2018 I  was suffering from hair loss, and heat damage from over-processing my hair. I really wanted to grow out my natural hair but I wasn’t sure where to begin. I felt excluded from the natural hair conversation since there weren’t many products aimed at typ

Source: Instagram @bakedkurls

e 4 hair and content online was very minimal, due to texturism that arose in the natural hair movement.

CH: Why is there a need for something different in the natural hair space?

JB: Seventy five percent of the products on the black hair market contain toxic ingredients. With this in mind, I realised that there was a need in the natural hair space for products that have an equal focus on high-quality, vegan, clean, and non-toxic ingredients, accessibility as well as genuine claims about the effectiveness of the products (backed up by independent scientific evidence), that simply do what they say on the bottle without jeopardising health. Baked Kurls was born out of a gap in the natural hair space.

Kinky, type 4 natural hair tends to be more prone to breakage because of the shape of the hair. Usually caused by dryness and/or poor hair nourishment, breakage gets in the way of length retention, softness, and strong hair strands. Baked Kurls’ products help to combat issues that black women typically face with type 4 hair typically face in their everyday maintenance.

CH: Why do you think more women are feeling empowered to embrace their natural hair now?

JB: Thanks to the rise of social media, more women are realising that type 4 hair isn’t hard to manage or undesirable. The recent laws and initiatives tackling hair discrimination in the workplace, has allowed for women to feel more confident in themselves to wear their hair to the workplace however they desire. 

Baked Kurls steps in at the intersection of women who have just begun growing out their natural hair, or women who already wear their natural hair out, and are looking for non-toxic, clean, vegan and effective products. We provide the products, tools and knowledge to better understand how to look after their hair. We take the stress out of the everyday maintenance of natural hair.

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CBD-infused cosmetics – the industry’s next big trend?

The industry could ‘boom’ in Europe – but it needs better regulation first.



The CBD cosmetics sector is expected to be worth $2.22bn by 2024

Are CBD-infused cosmetics going to be the next big trend in the industry? If we get regulation right, say experts.

A new report has found the sector is expected to be worth $2.22bn by 2024 with over 40 percent of that in North in America alone.

Analysts at Technavio, a US-based market analysis company, estimate the market will sustain a compound annual growth rate of almost 25 percent over the next three years.

While Europe is expected to lag behind North and South America, the report identified both France and Germany as potential growth markets.

According to CBD retailer Alphagreen, cosmetic products containing the cannabinoid are exempt from the ongoing novel food process being overseen by the Food Standards Agency (FSA) as they are not consumed.

However, the market does still have to contend with a raft of regulation covering the wider hemp industry.

Shomi Malik, external affairs director at the Association for the Cannabinoid Industry, said the industry could boom in Europe – but it must change in order to do so.

He told our sister title Cannabis Wealth: “The future looks bright for the cannabinoid cosmetic sector just like it does for the rest of the industry.

“We’re really pleased about recent regulatory changes and they could benefit cosmetic businesses, especially on the EU’s recognition of CBG which potentially could be more effective in a topical application.

“But ultimately the real winners in this area going forward are going to be the businesses who invest in collecting data and carry out studies into technical aspects like absorption rates.

“Cosmetics is an underserved part of the market right now and the industry is suffering from a lack of expertise in terms of manufacturing.

“That’s what the industry needs to invest in going forward rather than relying on aspirational brands making bold claims – it needs more data.”

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Tackling adult acne with the help of CBD

After suffering from acne since her teens, Suzanne was running out of options.



Suzanne has suffered from acne since she was a teenager.

Mum-of-three, Suzanne, has struggled with acne for over a decade. She reveals how CBD has helped clear up her skin after years of searching for a product that works.

Suzanne, 31, has suffered from acne since she was a teenager.

The common skin condition affects most people at some point in their life. Many will remember living with the condition during their teenage years, but for some, it can continue into adulthood. It causes spots, oily skin and skin that can feel hot or painful to touch.

For Suzanne, a preschool teacher and mum-of-three, it has had a significant impact on her life.

“It’s one of those things where you just feel really rubbish,” Suzanne says.

“I’m not a shallow person but it does get to you after a while.

“It’s painful and it just really puts you down. I used to just go around thinking that people were looking at how bad my skin was.”

Although Suzanne’s skin did clear up for a period of time in her early 20s, the condition worsened as she approached the end of the decade.

“I used to suffer really badly as a teenager with horrible deep spots; the painful ones,” Suzanne says.

“When you’re a teenager, you think, ‘by the time I’m 30 I’m not going to have sports anymore’. Now at 31, I’m running out of things to try.”

Suzanne thinks she must have used almost every brand on the high street to help manage her acne, but none provided satisfying results. She has also have prescription medication from her doctor a go, but found that the product was too aggressive for her skin.

“It’s quite acidic and it takes a layer off your skin, so you can only use it for a certain amount of time,” she explains.

“When I stopped using it, my skin would flare up again and it wasn’t even completely getting rid of the acne anyway. I wanted something that was kinder to my skin.”

Last year, Suzanne’s sister suggested that she try CBD, but like many people, she was sceptical about the supplement due to its association with cannabis.

“She told me it might not only make my skin better but also chill me out to me out a little bit and help me sleep,” Suzanne recalls.

“I didn’t know anything about it, but I’ve had bad skin pretty much forever, so I thought it was worth a shot.”

After the first national lockdown in March last year, Suzanne noticed her skin was starting to flare up, so she decided to take her sister’s advice. She now uses a raw, unrefined oil and a CBD moisturiser daily to keep on top of her skin.

She found that the moisturiser worked a lot better than other products she had tried, which felt “heavy” and left her skin feeling greasy.

Suzanne didn’t see the benefits instantly, but after a few weeks, she noticed that her spots were less sore.

“I had to use it for a little while to see a big difference, but even if I was getting spots, they weren’t as painful,” she says.

“That in itself was better because I didn’t feel like my face was on fire.

“It does take a little while, it’s not an overnight solution. But if you keep going, it gets a lot better.”

After the pain subsided, her skin started to clear up and, in turn, Suzanne experienced a boost in her confidence as well.

“It sounds like a really silly thing to think, but I always felt like people were looking at my face,” Suzanne says.

“I don’t feel like that anymore. I went out on Friday, and wore makeup. A lot of people wear makeup to cover up their spots, but I [rarely] did because I didn’t want to make my skin worse.

“I can be a bit more girly now and know it’s not going to completely mess my skin up.”

Suzanne has also experienced improvements to her sleep.

Dealing with the pandemic along with stresses in her personal life, her sleeping pattern had taken a hit. Before taking CBD, she used to wake up at least every hour but now she finds she can sleep through a whole night.

Although Suzanne intends to continue using CBD, as a single mum of three kids, she says it can be hard to justify the cost of regularly using the supplement. A 500g tub of moisturiser, priced at £17.99, lasts a long time, she says, but CBD oil sets her back almost £40 every fortnight.

“I’m the kind of person that would give to others before thinking of myself so even spending this money on moisturiser seems selfish to me,” Suzanne adds.

“I feel guilty spending that on myself, but I have to weigh it up against how bad I was feeling.”

Suzanne has since gotten her friends and colleagues using the supplement too. Her boss, who suffers from similar issues with her skin has also noticed big improvements.

“I’d tell people who are unsure to definitely try it,” she adds.

“I think it’s important for people to be open to it.

“I still get a little flare like everyone does, it’s just one of those things. I don’t think I’ll ever not have some kind of skin issues, but it’s nowhere near as bad anymore.”

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