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Why Provacan thinks CBD topicals are not just a trend

The demand for skincare products – especially those containing natural and organically-derived ingredients – is rapidly growing.



Provocan included an extensive range of CBD topical products when it launched in 2017

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Sara Flack, vice president of brand at CiiTECH – which launched its leading CBD line Provacan in 2017 – reveals why topical products are here to stay.

The global cosmetics industry generated $380.2 billion in 2019, and is expected to reach $463.5 billion by 2027 according to a report from Allied Market Research. That’s a compound annual growth rate (CAGR) of 5.3 percent.

The general demand for skin care products, containing newer and better ingredients –  especially those that are natural and organically derived – is rapidly growing.

This shift is forcing companies to take a look at their branding and advertising and adjust in order to meet the demands of its customers, especially those companies delivering products globally as demands and trends vary from country to country.

The skin and sun care products segment holds the highest market share according to the Allied report. Combining that with the increase in demand for natural ingredients is bound to create many opportunities for cannabidiol (CBD) – a naturally derived component of the hemp plant

The global cannabidiol market size was valued at $2.8 billion in 2020 and is expected to expand at a CAGR of 21.2 percent from 2021 to 2028. According to a report from Grandview Research

CBD is quickly gaining popularity in the health and wellness sectors helping to drive this growth. And with governments across the globe approving CBD, we expect to see this growth expand exponentially.

Another major factor contributing to the popularity of CBD is that it is non-psychoactive, unlike THC. Also, CBD as a topical is known for its anti-sebum, antioxidant, skin conditioning and skin protecting properties.

“This is exactly what customers are looking for today, a natural ingredient that has the potential to be used as a skin care tool for all skin types,” says Sara Flack, vice president of brand at CiiTECH. 

“We realised this potential when launching the first CiiTECH brand, Provacan, in 2017 and included an extensive range of CBD topical products ranging from skin conditioning lotions to sun protecting creams that customers from all over have come to appreciate.”

CiiTECH is a cannabis research company and house of brands that has a team of cannabis experts that focus on the science and research behind the CBD from all aspects including formulations and marketing.

The company’s flagship brand Provacan has gained a name in the space of CBD as one of the most trusted brands in the UK and is now quickly expanding internationally.

The HuGG Co is another one of CiiTECH’s brands that heavily focuses on the beauty and skin care sector. The products are based on high quality CBD and can be very easily adapted into anyone’s daily beauty regime and modern lifestyle as CBD makes its way as a daily essential. 

Sara praises the success of CiiTECH, saying it is based on: “Listening to our customers, understanding their needs, paying attention to trends and providing the industry with high quality, clearly labelled, honest ingredients products and brands.

She adds: “We truly believe in the potential of CBD and cannabis and will do everything in our power to educate, raise awareness and bring to market innovations and products that our customers demand.” 

CiiTECH expanded into this space even more with its sports focused CBD brand IMPACT. Besides the CBD oils, one of IMPACT’s best sellers is its sports balm duo – 2 specially curated balms based on CBD and ingredients that support rigorous training and impact on muscles and joints of athletes. 

To learn more about the value of CBD as a skincare product and various products visit: | | | 


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