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“Innovation requires brave decisions” – Gen-Z beauty brand hits 1.7 million Tik Tok views

Love MeMeMe has successfully utilised Tik Tok marketing to attract a Gen-Z customer base

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Gen-Z: A group of young people hug in front of a camera while all are wearing a light pink colour.

 Rebekah Hall CEO at South West Brands explains the importance of influencer marketing as the brand hits 1.7 million views on TikTok with their hashtag, #metheloveofmyownlife.

New CBD brand Love, MeMeMe – which is aimed at Gen-Z consumers rather than millennials or baby boomers – offers a range of gender-neutral, self-care beauty items including lip balms, hair masks and body butter.

As part of a marketing campaign, Love, MeMeMe partnered with TikTok influencers to launch the products. Liana Jade, Miah Carter, Max Ragan, Chloe Rose, Bobbie, Elvira Styles and Hani Hans endorsed the brand on the platform. Each one of the influencers explained what self-love means to them and what their self-love tips are.

Gen-Z marketing

Gen-Z consumers are described as those born between 1997 and 2012. This explains the TikTok focus, it is estimated that by the end of this year, there will be more Gen-Z users on TikTok than on Instagram, with 37.3 million members of the Gen Z population using the platform.

Although Snapchat is currently one of the biggest platforms amongst this age group, it is thought that TikTok will overtake it by 2023.

It’s working for Love, MeMeMe who have gained 1.7 million views on the platform in just under a week.

Rebekah Hall explains that it’s about capturing the imagination and featuring new and exciting ingredients aimed to get younger beauty connoisseurs interested.

“Love, MeMeMe has really caught the imagination of our target Gen Z audience,” says Rebekah.

“It’s fun, beautifully packaged and affordably priced. I think the fact that the product portfolio is so well-considered, with ingredients like SPF and retinol working alongside CBD, has given the brand credibility.”

She adds that Gen-Z has a different approach to CBD as they are more adventurous and interested in new products.

“I would describe Gen Z as CBD curious. They are adventurous and keen to try new things so seek out new products to see what they can do for them. They don’t necessarily view CBD through the same lens as an older audience who focus on it as a solution for symptom relief or through the lens of cannabis,” she says.

According to Rebekah, Tik Tok should be an important part of marketing to Gen-Z and brands need to be where their audience is.

“Tik Tok is the fastest growing social media platform and has completely changed the way our audience learn and ultimately shop. Creating a great brand is as much about where you turn up as how you turn up,” she adds.

“We are crystal clear about who our audience is for Love, MeMeMe, so we wanted to ensure the brand was appearing in the places that our target customers are spending their time. Innovation requires brave decisions and thinking differently and that is what we have aimed to do with Love, MeMeMe, to offer a point of difference to the CBD and skincare market.”

Gen-z: A group of beauty products in pink and red packaging

Gen-Z CBD use

These aren’t unusual figures for Gen-Z who are described as the first wave of truly digital native consumers. They aren’t just used to consistent connectivity but also, CBD and cannabis consumption becoming normalised.

In the US, a recent study from a Seattle-based cannabis data brand, Headset revealed that Gen-Z is the fastest-growing segment of the cannabis industry. In the past year, sales to Gen-Z surged by 127 percent with the biggest percentage among females. This is an even bigger amount when compared to sale increases among other generations. Millennial sales increased by 46 percent, Gen X increased by 29 percent and baby boomers by five percent.

The same study also showed that Gen-Z prefers to smoke cannabis with only 10 percent spending money on other ways to consume CBD. This is down from 15 percent for other generations. They are also less brand loyal as well with only 20.6 percent preferring to stick to one brand.

There is more to come from Love, MeMeMe, adds Rebekah. “We’ve only just begun. You will have seen the start of our Me Movement which is a self-care squad led by British singer, songwriter, star Mae Muller and some of the biggest and most popular creators on Tik Tok. Our Me Movement will be appearing not only on Tik Tok but also spreading the self-love message in real life. Watch this space.”

Read more: CBD beauty sales soar: What does it actually do?

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Beauty & Skincare

How long does it take for a hemp bath to work?

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Bath bombs have become a huge trend over the last decade. It seemed at one point that every time you used a bath bomb, you had to put it on social media and let everyone know. Fortunately none of our timelines are filled with bath bombs anymore and instead we can enjoy them without feeling the need to tell the world.

In recent times, it seems the ingredients used to make a bath bomb have changed in order to make them better for human use. By this we mean a chemical compound known as CBD has been added to add to the post-benefits of bath bombs. You may have come across CBD in skin care products before as they now saturate the industry as the next best thing, even online beauty blogs are sharing all types of CBD goods, like CBD pain cream, bath bombs, oils and balms to let us know why we should be using them. You can find out more about this here.

If you’re a fan of taking baths and using bath bombs, then we certainly recommend trying out CBD, or Hemp, bath bombs for yourself. This will allow you to compare and contrast between a standard bath bomb and a hemp bath bomb because everyone’s bodies respond differently to different treatments.

For those that don’t like to use bath bombs or take baths but would love to try out other CBD skin care goods, then you can take a look at this Loxa Beauty CBD face wash which we have found to have excellent online reviews

How To Use a Hemp Bath Bomb

Hemp bath bombs are extremely easy to use. There are only a few steps you need to take in order to test one out and reap in the many benefits. Here is a quick guide on how to use a hemp bath bomb.

  1. Fill the bathtub up with warm water, to a temperature that you like to bathe in.
  2. Place the bath bomb into the water and admire how it dissolves.
  3. Once the bath bomb has dissolved, step into the bath and soak in the satisfying colours.
  4. There is no limit on how long you should spend in the bathtub but we recommend anything over 10 minutes.
  5. Once you’ve finished, exit the bath and gently pat your skin down to dry, allowing the moisture to still sit on the surface of your skin, keeping it hydrated.
  6. Benefits from the bath bomb can be instant, you should already feel a lot better mentally and begin to feel the benefits on your skin.
  7. By repeatedly using a hemp bath bomb when you soak in the bath, you’re allowing your body to maintain its excellent colour and texture.

Are Hemp Bath Bombs Recommended?

Hemp bath bombs are definitely recommended as they have many healing properties and are completely safe. The properties within hemp bath bombs include anti-inflammation, antifungal, antibacterial, and much more. You can read more about CBD bath bombs from our experts.

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Hey Jane: CBD skincare for acne, eczema and sensitive skin

The founder of Hey Jane has created a range products designed to be kind to skin.

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Hey Jane
Hey Jane products are designed to be kind to sensitive skin.

After discovering the benefits of CBD for his mental health, Hey Jane founder, Rupeen Mavani, filled a gap in the market with skincare products designed for conditions such as acne and eczema.

In 2016, Rupeen Mavani hit rock bottom. He was facing problems with his previous business, while also going through a difficult time in his long-term relationship.

“It felt like everything was going downhill at the same time”, he said. “I wasn’t sleeping, I wasn’t eating well, I lost so much weight just through the stress and anxiety.”

Rupeen went to his GP, and like many people struggling with their mental health, was prescribed antidepressants.

Although these medications can be beneficial for some, Rupeen took one look at the possible side effects and knew he wanted to find an alternative.

At this point, CBD was just at the beginning of its rise in popularity and little information was available about the uses of the supplement. But having heard positive reports from friends who used cannabis regularly, he was intrigued by the potential anti-anxiety effects of THC’s non-psychoactive cousin, CBD.

A number of weeks after he started taking ingestible CBD oil, Rupeen noticed improvements in his sleep and anxiety. But what surprised him most was the effect it had on his skin.

As a result of his anxiety, Rupeen’s skin had broken out with severe eczema. Learning about the anti-inflammatory effects of CBD, he began using the ingestible oil on patches of his skin and soon experienced relief as his skin began to heal.

Rupeen Mavani Hey Jane

Rupeen Mavani, founder of Hey Jane

It was this experience that inspired Rupeen to delve deeper into the health and wellness space.

Even as the CBD industry began to flourish towards the end of the 2010s, Rupeen could not find a CBD skin product that was designed for sensitive skin, acne or eczema. Even now, few products on the market are fragrance-free and those that are carry a strong smell of hemp, he said.

Around this time, he had suggested to his partner, who suffers from hormonal acne, to try using CBD on her skin to curb the outbreaks. She saw huge improvements but also struggled to find a brand that worked for her.

Rupeen made it his mission to create the perfect product for his partner, containing not just CBD but other herbal extracts that are known to improve skin conditions like acne.

 

“The majority of products on the market are not specifically formulated for helping acne, eczema or skin conditions,” Rupeen said.

“We’ve actually focused on these conditions [and] included things like green tea, which is antimicrobial, cucumber seed oil and meadowfoam, which helps drive active ingredients deeper into the skin and locks the moisture in.

“Every ingredient we use has a function and brings something to the table.”

What started as a personal project has since evolved into a business. Since launching in 2021, Hey Jane has had a positive response from those suffering from skin problems.

“We’ve had a client who is an optician and right through Covid have been in full PPE, so as a result, were suffering from ‘maskne’,” Rupeen said.

“They got to the point where they were using steroids to try and help it. Then they gave this a try and it’s really helped.”

Rupeen has owned businesses for the past 15 years, working across a range of disparate sectors. While in the past, money has been a primary driver in his entrepreneurial ventures, he said his mindset has since changed after entering the CBD and wellness space.

“The beauty with this business is that my mindset shifted,” Rupeen said.

“Before Hey Jane, I got into business because it was cool and exciting and the driver was money-focused. This time it’s not just all about money. My mindset now is about wanting to be in a space where I’m doing something that helps other people.”

Hey Jane is still in its early stages, but Rupeen has big ambitions to see the brand stocked across the UK.

He also has dreams of opening a retail store that incorporates wellbeing activities such as yoga, spa treatments and meditation.

“That’s the dream; having that physical element of going somewhere, or being in a space where there are good vibes and people at hand to help,” he said.

“We’re taking this one step at a time but that is the vision. After that, if we can start exporting the business model to other countries that would be phenomenal.”

 

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Cellular Goods files patent for cannabinoid skin innovation

The UK-based wellness company is developing a new class of skin brightening solutions.

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Cellular Goods files patent for cannabinoid skin innovation
The company has been researching the potential of cannabinoids as skin brightening ingredients.

Cellular Goods has filed its first patent application for a cannabinoid-based skin brightening solution.

The UK-based wellness company that provides consumer products formulated with lab-made cannabinoids, has announced the filing of its first patent application, related to the use of cannabinoids for skin brightening. 

Internal and external factors like hormonal changes during pregnancy and exposure to the sun can cause skin conditions such as melasma and hyperpigmentation that can make the skin tone change and become uneven. 

Within the cosmetics and beauty industry, a number of products have been developed  to help people achieve an even and brighter skin tone.  

Most products in the market rely primarily on active ingredients such as Vitamin C,  exfoliating acids and hydroquinones that while effective in tackling melasma and hyperpigmentation,  can cause skin irritation and sensitivity. 

This has created a need for new ingredients that are equally  effective as the components in traditional skin brightening products, but that don’t produce the uncomfortable side effects and have better tolerability for frequent use. 

Cellular Goods conducted scientific research to assess the potential of cannabinoids as skin brightening ingredients. 

The series of research, which involved in-vitro human tissue models, a well-established method for assessing the effectiveness of skin brightening ingredients, found that lab-made cannabinoids, namely cannabigerol (CBG), can improve the effectiveness of  certain active ingredients used in traditional skin brightening products. 

These findings provide the basis for a new class of skin brightening solutions that can improve skin tone evenness associated with various  factors, such as melasma and hyperpigmentation. 

This application is the first patent filed by the company and is anticipated to form part of a wider patent portfolio driven by Cellular Goods’ research into the wellness benefits of lab-made cannabinoids.  

The company has been using research to offer customers innovative products such as its Rejuvenating Cannabinoid Face Serum, the UK’s first CBG-based serum to prevent the signs of ageing caused by UV light exposure and inflammation.

Anna Chokina, CEO of Cellular Goods, said: “From having skin brightening properties, through to helping prevent the signs of ageing caused by UV light exposure and inflammation, cannabinoids have a number of skincare benefits that we are only just starting to understand. The filing of this patent based  on our own research is part of our efforts to help unveil the benefits of cannabinoids, as well as to  develop science-backed innovations that can improve people’s wellness. 

“We look forward to  contributing to the growing body of research on cannabinoids, particularly their skincare benefits, while  also growing our patent portfolio.” 

Alexia Blake, head of research and product development added: “We are proud  to be developing the body of research on the skin brightening qualities of cannabinoids with the  completion of our research and the filing of this patent. 

“This work builds on our existing research involving lab-made cannabinoids, including the publication of a white paper on the potential benefits  that cannabinoids can have for the skin by preventing the signs of ageing caused by UV exposure and  inflammation. We are committed to continuing to develop research that will help us better understand the unique benefits of cannabinoids and how to effectively leverage these benefits across our product  offerings.” 

For more industry news visit Cannabis Wealth

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