CBD brand teams up with Welsh artist to highlight emotions of lockdown

Leading cannabis and CBD company CiiTECH, has commissioned Welsh artist Nathan Wyburn to create a bespoke, crowd-sourced piece of art entitled ‘The Journey to Calm’.

The pieces are part of a larger campaign called ‘The Art of Provacan,’ launched by CiiTECH flagship CBD health and wellness brand, Provacan, which is also encouraging people to send in their own artwork.

Nathan has created four pieces of art that show how people feel and what they associate with those feelings by using multiple colours and textures.

The feelings portrayed were recorded in the Art of Provacan survey of over 1,000 people. Members of the public were asked to vote on what colours and textures represented the change in their emotions from unease to calm.

The work took hours to complete and incorporates traditional and non-traditional materials.

Lockdown was a difficult time for many so it is no surprise that this was reflected in the results.

The survey found that seven in 10 participants experienced heightened levels of unease of the past 18 months with two-third struggling to describe how they feel to family and friends.

The Art of Provacan campaign was launched to make these feelings more visible and accessible to help anyone experiencing unrest to feel they have a support network they can turn to.

In a video about the art campaign, Nathan said: “At the height of unease, many people said the sound of scratching was a very common thing. I decided to use the inside of the tape and also nails within this artwork. Red was widely associated with heightened feelings of stress. Navy blue, interestingly, caused mixed reactions from the public.”

He added: “Some related it to a feeling of unrest while others found comfort in it. For this, I decided to use a scourer to blur the artwork to help that feeling of unease and loneliness.”

Nathan, who appeared on Britain’s Got Talent, specialises in creating iconic celebrity portraits and pop culture imagery with non-traditional mediums such as Food. Previous portraits have included Marmite on toast, sauces, sugar and Chocolate. He also combines these with other everyday items such as newspaper cut-outs, soil, glitter, toothpaste fake tan or motor oil.

The art of Provacan

Provacan is the flagship CBD brand of cannabis healthcare company, CiiTECH.

CiiTECH CEO Clifton Flack said:  “Teaming up with Nathan for this special project has taught us a lot about the visual expression of stress, unease and worry and we love the fact that he used Provacan while creating the art and also used some of the products in the artworks themselves.”