CBD firm keeps powerlifter training through lockdown

This has spawned a huge number of online fitness routines from celebrities to your local martial arts club. But what do you do if you are a para athlete?

Alfie Wright represents Great Britain in para powerlifting and is the current World and British Disabled Strongwoman Champion, Static Monster’s Strongwoman Champion and most recently Arnold’s Disabled Strongman (seated) Champion.

When the restrictions were imposed Alfie’s local training facility in Basingstoke, Strength Base, was closed and meant she was unable to continue her training regime to the same level.

She approached local business Medivita – a CBD firm based in Hampshire – to ask for assistance in purchasing equipment she could use at home and maintain the levels of strength and fitness she had previously enjoyed.

With the company’s help, Alfie now has two barrels and an Atlas Stone which enables her to continue her seated strength training.

Medivita co-founder Mike Peates said: “When Alfie approached us we had no hesitation in deciding to help her. We first met Alfie at an event at Strength Base just before she flew out to the Arnold Weightlifting Championships in March 2020, she was suffering with a little niggle in her neck which our CBD muscle balm helped to ease within a few minutes and meant she could train to her full capacity. Alfie’s enthusiasm and positive mindset is an absolute inspiration to everyone and we are delighted to be able to help her.”

Alfie is not just relieved but also very excited saying “ this means the world to me, I thought all my previous training would be in vain but thanks to Medivita I am now able train at home and look forward towards the next Championships, whenever they may be”.

Medivita sells natural CBD products for the fitness and wellbeing market.

It was formed in 2019 by serial entrepreneurs Vincenzo Roberti and Mike Peates.