Hollywood star launches CBD-infused range

Hollywood actress and New York Times best-selling author Kristen Bell has co-founded a CBD skincare range.

Alongside Cronos Group, she has launched Happy Dance, which has a trio of vegan bath and body care products.

The new Happy Dance collection features a body butter, a coconut melt and a bath bomb, all “formulated with Kristen Bell’s favorite clean ingredients and high-quality CBD from full-spectrum hemp extract”.

The products are infused with blends of plant-based oils and butters.

Kristen says: “I discovered CBD through the Lord Jones brand in 2017 and was blown away by its quality, integrity and consistency. As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine.

“I was inspired to create a line of high-quality, affordable CBD bath and body care products that would reach a wide audience. Having been involved in all aspects of bringing this new brand to life, from the formulations to the packaging, I couldn’t be happier to launch Happy Dance today.”

Summer Frein, US general manager of Cronos Group, says: “After years as a working actress, Kristen Bell understands the importance of taking care of your skin,” said Summer Frein, U.S. General Manager, Cronos Group. “Her passion for the category started with her personal and professional experience as a skincare ambassador and she has since become someone who people look to for personal care advice and expertise.”

Kurt Schmidt, president and CEO of Cronos Group, adds: “We have always been committed to improving people’s lives with breakthrough cannabinoid products, which is why we’re incredibly excited to launch an accessible, purpose-driven brand with Kristen Bell, someone we know consumers trust for her integrity and relatability.”

One percent of profits from sales on the Happy Dance website will benefit A New Way of Life Re-Entry Project, an LA-based organisation that provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.

“It was essential to me that Happy Dance be a purpose-driven brand that challenged the traditional notion of self-care,” said Kristen. “And when I care for myself, I can better care for others. Happy Dance’s commitment to care extends to those who need it most, which is why we are honored to be partnering with A New Way of Life Re-Entry Project.”