BRITISH CANNABIS and how Novel Foods deadlines in 2021 will not spell the end of great cannabis-based products

Moving with the times, making innovative CBD products and award-winning, cannabis-derived ingredients is what BRITISH CANNABIS has consistently done for nearly 6 years now. 2021 will be no exception.

In a UK market navigating a ‘Race to The Starting Line’ – the 31^st March 2021 Food Standards Agency Novel-Food exemption deadline for CBD food supplements, only suppliers with approved applications will be allowed to produce and manufacture cannabis-derived ingredients on a regular, legal and compliant basis.

Should having CBD be the only permitted cannabinoid in food supplements be considered bad news? Not necessarily. At last, well-made CBD products have a path to achieving mainstream acceptance, aiding the UK’s economy and, most importantly – helping people.

BRITISH CANNABIS will be able to continue to bring compliant, trust-worthy, efficacious CBD UK products to market in 2021 and beyond…and here is how:

BRITISH CANNABIS offers a unique model for manufacturing, white label and retail customers, that will give better business continuity and allow us to innovate products even better than before.

Working as an authoritative hub of Novel Food-compliant CBD ingredient, we will not be tied to one farm or biomass source.

BRITISH CANNABIS™ is a one-stop cannabis ingredient hub, an expert in harnessing all the best non-cannabinoid components of Cannabis sativa L. in our whole-plant, natural, cannabinoid-free extracts from our licensed EU farms. We have mastered blending these extracts with CBD to bring all the goodness and the integrity of a broad-spectrum cannabis extract, without breaching legislation.

Our CBD ingredients will be selected from the best partner suppliers for the project at-hand and selected in particular to stay within local laws, wherever our international customers need to launch products.

Although it is almost inevitable that the industry will only be allowed CBD isolate to be used in products from 2021, our products will not be forced into being one-dimensional. To use an analogy from another supplement category, BRITISH CANNABIS offers the equivalent of a multi-vitamin range moving forward, in a market full of Vitamin C-only products.

There’s more to cannabis than cannabinoids

We offer precision-engineered extracts in tiers from Standard to Super-Premium, each with more ‘dialled-up’ natural cannabis phytochemicals than the last. Super-size your cannabis phytochemical goodness for premium products, or take a low-cost, effective base for economy-priced products. Every project can be unique – yet compliant to sell. These natural, compliant, whole-plant cannabis extracts are available in a range of CBD strengths, or as a cannabinoid-free ingredient, to allow food and beverage manufacturers to put cannabis goodness in their products, free from the regulation and legislation surrounding CBD and other cannabinoids.

It’s not just us recognising the value of retaining as many cannabis compounds in extracts as possible. Experts agree that the cannabis plant has so much more to offer than CBD.

For example, Professor Mike Barnes, of the Medical Cannabis Clinicians Society, says:  “The cannabis plant has over 100 terpenes and flavonoids in addition to cannabinoids. All of these phytochemicals tested so far have some medicinal properties.

“There is much to learn but there is no doubt that the plant offers real hope of many different health applications in the years to come.”

How BRITISH CANNABIS ensure Novel Foods compliance:

• Our CBD ingredients will always be supported by Novel Foods exemption applications;
• All of our other cannabis extracts fall outside the scope of Novel Foods;
• We have perfected methods which are traditional, solvent free, non-selective and 100% natural for these other extractions.

Minimising Risk for our Manufacturing, White Label and Retail Customers

• The biggest concern for any CBD company post March 2021 is not just making sure that their supply chain is linked to an application validated by the FSA, but also the risk of losing it.
• At any stage from having an application validated (which cannot happen until 1^st January 2021 at the earliest), until the actual Novel Food status for an ingredient is granted by the FSA (for which no firm timeline can be expected) any manufacturer’s application could get rejected at any stage.
• This would then immediately make those ingredients and subsequent finished products illegal to sell and they would likely be required to be removed from the market without notice.
• This creates a lot of uncertainty for any company for years to come. Any day might be the day they have to remove their products from sale.
• Should any active ingredient manufacturer’s authorisation fail at any stage of the approval process – now or in the future – we will have multiple sources of supply and simply change the active CBD to another supplier – which means no risk for our business and no disruption to your supply chain.

BRITISH CANNABIS has been working to assure the compliancy of our retail brands with upcoming reformulations in early 2021. All of our products reformulated in this way will be supported and linked to a validated Novel Foods application to protect our customers and also continue to have all of the stringent testing and documentation on product accuracy, purity and safety that we have become to be known for.

Our cosmetic products, including the award-winning Canabidol CBD RESCUE CREAM will continue for sale as normal and will not fall under the scope of Novel Foods regulations.

The value of BRITISH CANNABIS comes from what we are able to do with legal industrial cannabis as an ingredient. Harnessing ‘the best of the rest’ of the cannabis plant, outside of illegal cannabinoids, means that we will bring customers more health and wellbeing-enhancing cannabis goodness than products limited to CBD alone.

Using our years of expertise and knowledge to reformulate cannabis extracts and deliver them as close to how Mother Nature intended as possible, whilst still remaining legal and compliant.

Get in touch with us today to find our more, on 0203 965 2420, or visit britishcannabis.org.