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What are the benefits of CBD-infused after sun products?

Time spent in the sun should be enjoyable, without the worry of long-term skin damage



CBD extracts in after sun care products can restore and promote healthy skin

After sun products containing CBD extracts could play an important role in helping ease skin irritation caused by too much sun exposure.

Summer is officially here – and time spent outdoors should be fun, without the worry of our skin being damaged by sunburn.

We all understand how important it is to protect the skin from harsh UV rays with a broad spectrum SPF. But what about after exposure to the sun, which can leave skin feeling red, sore and irritated?

When skin is burned by the sun, it is advised to treat it as soon as possible and cannabis-derived products may help to repair the affected area.

CBD is one of more than 100 cannabinoids that are found in the cannabis sativa plant. Due to its anti-inflammatory and calming properties, it could play an important role in the prevention and aftercare of sun damaged skin.

Treating the area with CBD infused products can help to restore its natural barriers, promoting healthy skin.

CBD molecules also contain anti-bacterial, antioxidant and anti-inflammatory agents that can help to heal the skin post-sun exposure.

Tamara McAsey, product director and head formulator at CBD skincare brand, Cannafull, explained: “It’s very important to treat the skin quickly after sun exposure to avoid discomfort, sore and itchy skin.

“The sooner we can treat sunburned skin the better it is to avoid long-term damage.

“CBD products offer great soothing affects with its anti-inflammatory agents.”

Inflammation is the body’s immune system responding to sunburn – that can often be painful and debilitating – but CBD’s strong anti-inflammatory properties may help alleviate the discomfort.

READ MORE  95% of patients with rare skin condition report improvements with cannabis topicals

CBD-infused after sun products will hydrate dry, dehydrated skin and help restore the skin’s moisture balance. Meanwhile, its calming properties provide a rich cooling sensation to help soother the skin.

sun care, after sun

CBD products could help look after the skin post-sun exposure

Sun specialists have advised that post-sun treatment is essential especially if you have experienced sunburn, which can damage the skin in the long run.

According to the NHS sunburn is ‘red, hot and sore skin caused by too much sun.’ Coming in four degrees, it can range from a light discolouring and soreness, to full blisters and flaking of the skin.

“Products that contain CBD can be crucial in combatting these issues, we need to rebuild the skin, to help with itching and discomfort,” added Tamara.

Sun damaged skin can often lead to pemature ageing, which is also known as photoaging and can result in the appearance of fine lines and wrinkles. UV rays can play an active part in the ageing effects of the skin, and leaving it untreated after exposure can lead to changes in the skin’s collagen and elastin levels.

CBD that is applied topically is full of antioxidants, substances that help protect the skin’s surface from oxidative damage caused by free radicals and environmental aggressors.

US brand, CBD American Shaman’s, chief financial officer from Leigh Geither, expressed: “CBD-infused topicals are a great way to keep your skin healthy, any irritations and inflammation on the surface can be relieved [this way].”

The formulations of after sun CBD products can vary, ranging from gel-like consistencies to lotions or balms.

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There are many CBD-infused products on the market claiming to offer protection and prevention from after-sun damage, those that contain high quality, pure CBD oil are likely to be the most effective in soothing overexposed skin.

Many will also include other ingredients that have added benefits to keep the skin healthy and glowing.

As Tamara said: “CBD in after sun care products can also include hemp seed, MCT and coconut oil to hydrate and lock the skin, in order that no moisture is lost.

“Some popular topicals can also include hyaluronic acid and humectants that is very effective in replenishing and nourishing the skin on the inside and the outside.”

Beauty & Skincare

Potyque’s new calming CBD cream aims to tackle winter skin woes

The British brand has launched a new CBD cream to help restore confidence in your skin.



Potyque cbd cream
Potyque’s Calming Cream benefits from 400mg of terpenes in each 50ml jar

British brand Potyque has launched a new calming CBD cream to help restore skin confidence this winter.

British company, Potyque, has launched its Calming Cream packed with full spectrum CBD which provides a soothing response to topical irritation.

Just in time for winter skin troubles, although suitable for any season, the Calming Cream uses all the plant’s natural oils to deliver a potent anti-inflammatory and moisturising cream. 

Clinically blended with full spectrum CBD oil and essential plant oils, Potyque’s Calming Cream benefits from 400mg of terpenes in each 50ml jar.

Potyque CBD cream

Potyque’s Calming Cream has an array of ingredients which are recognised as anti-inflammatory and antioxidant, including:

      Theobroma cacao – also known as cocoa butter – which is rich in polyphenols, known to reduce inflammation.

      Limonene – a volatile oil with strong anti-oxidising properties.

      Alpha-pinene – the most widely encountered terpenoid in nature – highly repellent to insects.

      Beta-caryophyllene – a common terpene found in hemp but also in black pepper and

Cinnamon which acts as a very potent anti-inflammatory

The Calming Cream is paraben and SLS free, certified vegan, and not tested on animals.

Products you can trust

Potyque founder, Michelle Rust reveals new CBD cream

Potyque founder, Michelle Rust

Potyque founder, Michelle Rust, established the company after struggling with symptoms of the menopause and decided to create a premium range of CBD oils. With a previous career in the pharmaceutical industry, Michelle was concerned about the lack of transparency and clarity in the current CBD market and wanted to create a brand built on quality.

Michelle commented: “We are delighted to be able to introduce Potyque Calming Cream which complements our existing oil range. Numerous Potyque customers have fed back the need for a topical product to apply to inflamed, dry, flaky skin, many commenting how they have applied the oil directly to their skin to seek relief. 

“With this in mind we set out not only to incorporate the benefits of CBD oil, but to add other nourishing plant oils too, including the rich cocoa butter base.”

Promoting plant-based wellness, Potyque is designed for those struggling with life’s many challenges and juggling hectic lifestyles.

The company’s products and processes are fully compliant with national and international laws and standards, giving users peace of mind.

Potyque is a also member of the Cannabis Trades Association, which advocates for a regulated CBD market.

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Beauty & Skincare

“Innovation requires brave decisions” – Gen-Z beauty brand hits 1.7 million Tik Tok views

Love MeMeMe has successfully utilised Tik Tok marketing to attract a Gen-Z customer base



Gen-Z: A group of young people hug in front of a camera while all are wearing a light pink colour.

 Rebekah Hall CEO at South West Brands explains the importance of influencer marketing as the brand hits 1.7 million views on TikTok with their hashtag, #metheloveofmyownlife.

New CBD brand Love, MeMeMe – which is aimed at Gen-Z consumers rather than millennials or baby boomers – offers a range of gender-neutral, self-care beauty items including lip balms, hair masks and body butter.

As part of a marketing campaign, Love, MeMeMe partnered with TikTok influencers to launch the products. Liana Jade, Miah Carter, Max Ragan, Chloe Rose, Bobbie, Elvira Styles and Hani Hans endorsed the brand on the platform. Each one of the influencers explained what self-love means to them and what their self-love tips are.

Gen-Z marketing

Gen-Z consumers are described as those born between 1997 and 2012. This explains the TikTok focus, it is estimated that by the end of this year, there will be more Gen-Z users on TikTok than on Instagram, with 37.3 million members of the Gen Z population using the platform.

Although Snapchat is currently one of the biggest platforms amongst this age group, it is thought that TikTok will overtake it by 2023.

It’s working for Love, MeMeMe who have gained 1.7 million views on the platform in just under a week.

Rebekah Hall explains that it’s about capturing the imagination and featuring new and exciting ingredients aimed to get younger beauty connoisseurs interested.

“Love, MeMeMe has really caught the imagination of our target Gen Z audience,” says Rebekah.

“It’s fun, beautifully packaged and affordably priced. I think the fact that the product portfolio is so well-considered, with ingredients like SPF and retinol working alongside CBD, has given the brand credibility.”

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She adds that Gen-Z has a different approach to CBD as they are more adventurous and interested in new products.

“I would describe Gen Z as CBD curious. They are adventurous and keen to try new things so seek out new products to see what they can do for them. They don’t necessarily view CBD through the same lens as an older audience who focus on it as a solution for symptom relief or through the lens of cannabis,” she says.

According to Rebekah, Tik Tok should be an important part of marketing to Gen-Z and brands need to be where their audience is.

“Tik Tok is the fastest growing social media platform and has completely changed the way our audience learn and ultimately shop. Creating a great brand is as much about where you turn up as how you turn up,” she adds.

“We are crystal clear about who our audience is for Love, MeMeMe, so we wanted to ensure the brand was appearing in the places that our target customers are spending their time. Innovation requires brave decisions and thinking differently and that is what we have aimed to do with Love, MeMeMe, to offer a point of difference to the CBD and skincare market.”

Gen-z: A group of beauty products in pink and red packaging

Gen-Z CBD use

These aren’t unusual figures for Gen-Z who are described as the first wave of truly digital native consumers. They aren’t just used to consistent connectivity but also, CBD and cannabis consumption becoming normalised.

In the US, a recent study from a Seattle-based cannabis data brand, Headset revealed that Gen-Z is the fastest-growing segment of the cannabis industry. In the past year, sales to Gen-Z surged by 127 percent with the biggest percentage among females. This is an even bigger amount when compared to sale increases among other generations. Millennial sales increased by 46 percent, Gen X increased by 29 percent and baby boomers by five percent.

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The same study also showed that Gen-Z prefers to smoke cannabis with only 10 percent spending money on other ways to consume CBD. This is down from 15 percent for other generations. They are also less brand loyal as well with only 20.6 percent preferring to stick to one brand.

There is more to come from Love, MeMeMe, adds Rebekah. “We’ve only just begun. You will have seen the start of our Me Movement which is a self-care squad led by British singer, songwriter, star Mae Muller and some of the biggest and most popular creators on Tik Tok. Our Me Movement will be appearing not only on Tik Tok but also spreading the self-love message in real life. Watch this space.”

Read more: CBD beauty sales soar: What does it actually do?

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Beauty & Skincare

95% of patients with rare skin condition report improvements with cannabis topicals

Epidermolysis Bullosa causes severe blistering which can become infected after any trauma or friction.



Skin condition: A white cream with a green cannabis leaf on top. It is surrounded by dark oil bottles and a spoon that has cream on it. This is on a dark background

A new study of a rare skin condition has revealed that different preparations of cannabinoids could have benefits for patients with painful Epidermolysis Bullosa (EB).

Epidermolysis Bullosa (EB) is the name of a group of rare inherited skin disorders that can cause the skin to become fragile.

It is thought to be caused by a gene mutation that makes the skin more fragile and any trauma or friction can cause painful blisters on the skin. There is currently no cure but treatment aims to prevent infection and reduce symptoms.

The study from the Netherlands and the United States analysed EB patients on five different continents who reported using cannabis preparations as a treatment for their rare skin condition.

The data is published in the Orphanet Journal of Rare Diseases. The patients reported using topical cannabinoid products in addition to inhaling cannabis flowers. They also consumed cannabis-infused edibles.

Patients were given a survey on their skin condition that focused on monitoring effects including perceived EB symptom changes, medication use, and side effects. 

Skin condition results

Results recorded that 95 percent said the topicals improved their overall skin condition symptoms with 94 percent stating their pain levels were decreased.

A further 91 percent said they had less itching and 81 reported wound healing was improved. Most of the participants at 79 percent said they had decreased their medication for their skin condition. The only side effect with a notable significance was dry mouth at 44 percent.

The authors noted that cannabis improved patient’s “perception of pain, pruritus, wound-healing, and well-being … and reduced concomitant medication use.”

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They wrote that: “Future prospective controlled clinical studies are warranted to elucidate the potential role of CBMs (cannabis-based medicines) in EB treatment.”

Read more: Parkinson’s disease and CBD: New study reveals potentially positive effects

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Cannabis Health is a journalist-led news site. Any views expressed by interviewees or commentators do not reflect our own. All content on this site is intended for educational purposes, please seek professional medical advice if you are concerned about any of the issues raised.

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