Industry
Justin Bieber launches cannabis line with charitable focus
The limited-edition products will help to raise money for two charities
The Canadian singer announced he is launching a new cannabis pre-roll collection, Peaches, inspired by a single from his latest album.
Justin Bieber will also donate a portion of the proceeds to the Last Prisoner Project and a Veteran support charity.
He is working with the Los Angeles based company, Palms on special, limited edition, pre-rolled cannabis joints. The collection will be available throughout California. The specific strains are thought to include Indica, Sativa, with citrus terpenes and each pack will come with a branded lighter.
Bieber opened up about his struggle with mental health in a YouTube documentary series, Seasons, that aired last year. He also revealed he suffers from lyme disease.
In a statement, he said he wanted to enter the industry to help remove the stigma associated with cannabis use and hoped it could help younger people with mental health difficulties.
He said: “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatise it – especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something with them that felt genuine, and Peaches felt like a good place to start.”
A portion of sales from the products will support Veterans Walk and Talk, a group of veterans that advocate for cannabis as medicine. It will also support the Last Prisoners Project, a nonprofit organisation that aims to free people convicted of marijuana possession.
Justin Bieber and charity donations
The Veterans Walk and Talk organisation was established in 2016 in Southern California, Oakland and Sacramento. They offer veterans a way to take control of their health using exercise, cannabis, psychedelics and community. They use walking and talking therapies.
Each month they hold community outreach events such as veteran one on one walking events.
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The Last Prisoner Project
The Last Prisoner Project was founded to help those incarcerated for cannabis offences. They use a team of cannabis industry leaders, criminal and social justice advocates alongside policy and education experts. They are committed to freeing every last prisoner of the war on drugs which they estimate as 40,000 individuals.
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Celebrities and cannabis
Bieber joins a long line of celebrities entering the cannabis industry such as Snoop Dogg, Bella Thorne and Mike Tyson. The industry is thought to reach USD 70.6 billion by 2028, according to a report by market research company, Grand View Research, Inc.
In contrast to their American counterparts, British celebrities such as David Beckham have invested in CBD companies in recent months.
Read more: “Veterans and CBD: It changed my life and closed a very dark chapter.
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