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Provacan’s four new skincare products expected to shine bright this Christmas

The brand’s popular CBD moisturiser is now back by popular demand with double the CBD content

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Skincare: Four new Provacan skincare products in white packaging

As one of the leading providers of CBD products in the United Kingdom, Provacan has achieved considerable success since its launch.

Provacan has been praised by reviewers and customers alike for its high-quality, uncompromised products.

This Christmas it has outshined itself with its new and improved, back by popular demand CBD moisturiser with SPF whose CBD content has been doubled. An ultra-soothing gel perfect for that winter beach getaway, a lightweight eye cream, and a blemish control gel.

What exactly are CBD topicals?

If you’re asking this question, then you’re in the right place. CBD topicals are CBD-infused creams, gels, lotions, salves, and balms designed to be applied directly to the skin.

While they can be used in conjunction with your medication, these powerful compounds offer numerous benefits all on their own because of their potent anti-inflammatory properties.

Utilising the award-winning full-spectrum CBD formula, CiiTECH is expecting sales for skincare topicals to be extremely popular this Christmas, CBD product sales and especially skincare products have been growing exponentially and continue to see a bright future ahead.

The CBD Skincare market is expected to grow substantially at 29.1% CAGR from 2021-2028 reported Market Research Future (MRFR)

Provacan gifts

“There is nothing more gratifying to me than when a customer tells us how much one of our products has changed their lives. We are passionate about the work we are doing, the partnerships we are creating, and the products we are developing. The science-led approach of CiiTECH ensures our products are safe, effective, and trusted. That’s why I think Provacan, our flagship consumer brand, is doing so well within the UK market,” said Clifton Flack, CiiTECH‘s founder and CEO.

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The Benefits of Skin Care topicals

In recent years, topicals derived from hemp have experienced a surge in popularity. Now, with its growing acceptance and legality in many areas of the world, more and more people are beginning to take notice of how beneficial these cannabis-infused beauty products can be. Skincare topicals do far more than simply moisturize and soothe muscle tension.

They also work wonders on redness and inflammation and have several benefits such as being skin protecting and conditioning.

Best Skin Care Products

If you want to know how CBD can work for you, look no further than Provacan. The CBD they use is top of the line, which means it’s cold-pressed and delivered straight from hemp plants grown without pesticides or herbicides. This ensures that consumers get only high-quality products.

Provacan was established in 2017 by a team of scientists and experts that wanted to provide CBD topicals with better quality control and advanced formula for consumers. With over four years of experience, Provacan is now one of Europe’s leading brands for CBD oils and topicals.

Shop the wide range of CBD topical solutions include CBD oil gels, serums, lotions and creams; find out more here: https://provacan.co.uk/

If you want a well-researched product with several beneficial properties, look no further than Provacan!

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Skin deep beauty: How can CBD help to save our skin?

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READ MORE  The skincare brand built on 25 years of Colombian cannabis alchemy
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Potyque’s new calming CBD cream aims to tackle winter skin woes

The British brand has launched a new CBD cream to help restore confidence in your skin.

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Potyque cbd cream
Potyque’s Calming Cream benefits from 400mg of terpenes in each 50ml jar

British brand Potyque has launched a new calming CBD cream to help restore skin confidence this winter.

British company, Potyque, has launched its Calming Cream packed with full spectrum CBD which provides a soothing response to topical irritation.

Just in time for winter skin troubles, although suitable for any season, the Calming Cream uses all the plant’s natural oils to deliver a potent anti-inflammatory and moisturising cream. 

Clinically blended with full spectrum CBD oil and essential plant oils, Potyque’s Calming Cream benefits from 400mg of terpenes in each 50ml jar.

Potyque CBD cream

Potyque’s Calming Cream has an array of ingredients which are recognised as anti-inflammatory and antioxidant, including:

      Theobroma cacao – also known as cocoa butter – which is rich in polyphenols, known to reduce inflammation.

      Limonene – a volatile oil with strong anti-oxidising properties.

      Alpha-pinene – the most widely encountered terpenoid in nature – highly repellent to insects.

      Beta-caryophyllene – a common terpene found in hemp but also in black pepper and

Cinnamon which acts as a very potent anti-inflammatory

The Calming Cream is paraben and SLS free, certified vegan, and not tested on animals.

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Potyque founder, Michelle Rust reveals new CBD cream

Potyque founder, Michelle Rust

Potyque founder, Michelle Rust, established the company after struggling with symptoms of the menopause and decided to create a premium range of CBD oils. With a previous career in the pharmaceutical industry, Michelle was concerned about the lack of transparency and clarity in the current CBD market and wanted to create a brand built on quality.

Michelle commented: “We are delighted to be able to introduce Potyque Calming Cream which complements our existing oil range. Numerous Potyque customers have fed back the need for a topical product to apply to inflamed, dry, flaky skin, many commenting how they have applied the oil directly to their skin to seek relief. 

“With this in mind we set out not only to incorporate the benefits of CBD oil, but to add other nourishing plant oils too, including the rich cocoa butter base.”

Promoting plant-based wellness, Potyque is designed for those struggling with life’s many challenges and juggling hectic lifestyles.

The company’s products and processes are fully compliant with national and international laws and standards, giving users peace of mind.

Potyque is a also member of the Cannabis Trades Association, which advocates for a regulated CBD market.

READ MORE  The skincare brand built on 25 years of Colombian cannabis alchemy
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Beauty & Skincare

“Innovation requires brave decisions” – Gen-Z beauty brand hits 1.7 million Tik Tok views

Love MeMeMe has successfully utilised Tik Tok marketing to attract a Gen-Z customer base

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Gen-Z: A group of young people hug in front of a camera while all are wearing a light pink colour.

 Rebekah Hall CEO at South West Brands explains the importance of influencer marketing as the brand hits 1.7 million views on TikTok with their hashtag, #metheloveofmyownlife.

New CBD brand Love, MeMeMe – which is aimed at Gen-Z consumers rather than millennials or baby boomers – offers a range of gender-neutral, self-care beauty items including lip balms, hair masks and body butter.

As part of a marketing campaign, Love, MeMeMe partnered with TikTok influencers to launch the products. Liana Jade, Miah Carter, Max Ragan, Chloe Rose, Bobbie, Elvira Styles and Hani Hans endorsed the brand on the platform. Each one of the influencers explained what self-love means to them and what their self-love tips are.

Gen-Z marketing

Gen-Z consumers are described as those born between 1997 and 2012. This explains the TikTok focus, it is estimated that by the end of this year, there will be more Gen-Z users on TikTok than on Instagram, with 37.3 million members of the Gen Z population using the platform.

Although Snapchat is currently one of the biggest platforms amongst this age group, it is thought that TikTok will overtake it by 2023.

It’s working for Love, MeMeMe who have gained 1.7 million views on the platform in just under a week.

Rebekah Hall explains that it’s about capturing the imagination and featuring new and exciting ingredients aimed to get younger beauty connoisseurs interested.

“Love, MeMeMe has really caught the imagination of our target Gen Z audience,” says Rebekah.

“It’s fun, beautifully packaged and affordably priced. I think the fact that the product portfolio is so well-considered, with ingredients like SPF and retinol working alongside CBD, has given the brand credibility.”

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She adds that Gen-Z has a different approach to CBD as they are more adventurous and interested in new products.

“I would describe Gen Z as CBD curious. They are adventurous and keen to try new things so seek out new products to see what they can do for them. They don’t necessarily view CBD through the same lens as an older audience who focus on it as a solution for symptom relief or through the lens of cannabis,” she says.

According to Rebekah, Tik Tok should be an important part of marketing to Gen-Z and brands need to be where their audience is.

“Tik Tok is the fastest growing social media platform and has completely changed the way our audience learn and ultimately shop. Creating a great brand is as much about where you turn up as how you turn up,” she adds.

“We are crystal clear about who our audience is for Love, MeMeMe, so we wanted to ensure the brand was appearing in the places that our target customers are spending their time. Innovation requires brave decisions and thinking differently and that is what we have aimed to do with Love, MeMeMe, to offer a point of difference to the CBD and skincare market.”

Gen-z: A group of beauty products in pink and red packaging

Gen-Z CBD use

These aren’t unusual figures for Gen-Z who are described as the first wave of truly digital native consumers. They aren’t just used to consistent connectivity but also, CBD and cannabis consumption becoming normalised.

In the US, a recent study from a Seattle-based cannabis data brand, Headset revealed that Gen-Z is the fastest-growing segment of the cannabis industry. In the past year, sales to Gen-Z surged by 127 percent with the biggest percentage among females. This is an even bigger amount when compared to sale increases among other generations. Millennial sales increased by 46 percent, Gen X increased by 29 percent and baby boomers by five percent.

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The same study also showed that Gen-Z prefers to smoke cannabis with only 10 percent spending money on other ways to consume CBD. This is down from 15 percent for other generations. They are also less brand loyal as well with only 20.6 percent preferring to stick to one brand.

There is more to come from Love, MeMeMe, adds Rebekah. “We’ve only just begun. You will have seen the start of our Me Movement which is a self-care squad led by British singer, songwriter, star Mae Muller and some of the biggest and most popular creators on Tik Tok. Our Me Movement will be appearing not only on Tik Tok but also spreading the self-love message in real life. Watch this space.”

Read more: CBD beauty sales soar: What does it actually do?

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