Let’s drink to a mindful Christmas with Maria & Craig’s

Maria and Craig explain how the benefits of their botanicals and CBD drink and why should raise a glass to wellness this Christmas.

Only a few years ago people would have been shaking their heads at the thought of non-alcoholic spirits, some still do.  The growth in the non-alcoholic drinks category is not a trend, it is here to stay.

Never before have we seen such lifestyle change and disruption, with technology being the catalyst. We socialise online, we learn online, we shop online, we do business online, we operate our households online, and all this before artificial intelligence, virtual reality, augmented reality, biotech, and nano-tech have truly invaded our lives.

So, our lifestyles have radically transformed, and this is just the beginning, we are only now approaching the curvy part of the exponential change curve, and quite frankly, we are freaking out.

To cope, we need more balance and mindfulness in our lives. We need to appreciate ourselves, our loved ones, and our communities. We also need to be kinder to ourselves and to our bodies. Switching from alcoholic drinks to non-alcoholic adult drinks is recognised to be part of the way forward. And within the adult non-alcoholic drinks space we are also seeing the rapid growth of functional drinks including CBD.

Humanity is re-discovering ancient botanicals, and there is no better example than CBD. We have been using cannabis for 1000’s of years, for many purposes, including its health benefits.

We forgot this lore over the last century, however now we are falling back in love with CBD, much to the pharmaceutical industry’s chagrin. We will see CBD (and THC) products come in a number of formats including skin creams, sprays, soaps, etc however the main growth area I predict will be in the non-alcoholic drink format.

Botanical CBD drink

This is why we decided to launch Maria & Craig’s non-alcoholic botanical CBD spirit at the end of 2020. Understanding the considerable anxiety society feels at the moment, Maria & Craig’s remind us of the importance of taking some time out to unwind and enjoy the small pleasures life has to offer while sharing it with the ones we love.

Appealing to adults who would like to encounter a drink without alcohol in a social setting, Maria & Craig’s aim is to enhance uplifting connections and treasure real moments, ensuring an emotional and calm drinking experience.

Consumers have also renewed their love of mother nature, along with more appreciation of natural ingredients. More folks are keen to delve deeper into the world of botanicals, to find out their medicinal and functional properties.

The knowledge at our fingers tips is immense, and we are getting better and better at accessing it, so we can make our own decisions on what is good or bad for our health. Old claims like drinking red wine every night is good for us, or whisky will help us get over a cold, have clearly been proven to be false.

Most of us in the non-alcoholic adult social space are not anti-alcohol, far from it, we are just pro-choice, and believe that when adults want a sophisticated, intriguing, beautiful, taste experience, they should always have the option to have it, whether alcoholic or not.

Some folk are teetotal, or giving up for a month, or abstaining for an evening, or just pacing themselves during a night out. It doesn’t matter, all adults should also have the option of a refreshing and complex non-alcoholic drink and this is where Maria & Craig’s comes in.

We want everyone to be able to enjoy an adult drink experience and as they relax at the end of a busy day. The addition of CBD in Maria & Craig’s, minus the alcohol, is there to provide an additional level of relaxation and for many, it is just the perfect swap.

Now I don’t know about you but if there is any time of the year when I personally think that we could all need to practice a little bit more mindfulness and mindful drinking it is in and around the lead up to Christmas.

Let’s drink to that!