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Kate Hudson has a high-ly enjoyable Christmas in new campaign

Kate Hudson and Baron Davis create the ultimate Christmas cocktail of cannabis and vodka

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Kate Hudson: A video still from the new Cann cannabis drink advert
Image rights: Cann

The actress has joined her lifelong friend, Baron Davis to create innovative vodka and cannabis cocktails together.

Kate Hudson stars in the campaign produced by Cann, a cannabis drinks brand. It marks the launch of their partnership with King St. Vodka.

The video is a collaborative effort with Hannah Lux Davis who has previously worked with Ariana Grande and Doja Cat with music from Darren Criss. Darren also appears as an elf on the shelf in the video.

In the video, Kate is stressed out creating a festive party space. Her friend former NBA star, Baron Davis suggests that she have a drink to calm down before the party starts to which Kate reveals an entire tray of Cann drinks. The pair spend the afternoon mixing vodka into their drinks before dancing and enjoying the party.

The limited-edition winter flavour is cranberry flavoured with a hint of savoury sage. However, it does contain THC which means it won’t be available in the UK. The bundle contains a Cann Unspiked and King St. Vodka and Cann’s first edible, Cranberry Sage Space Crystals. The cranberry, sage crystals work like pop rocks when dropped into a drink.

In a statement, Kate Hudson stated: “Most people don’t know that Baron and I were good friends in high school, so it’s exciting to share that and have fun with him on screen. King Street and Cann cranberry sage mixed is one of our favourite ways to celebrate together—it’s just the perfect holiday drink.”

 

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Luke Anderson, the Co-founder of Cann said: “Cann is all about alcohol substitution, but we’re also a brand that says ‘screw it’ every so often for a special occasion. While mixing cannabis and alcohol has had a bad reputation in the past, we think that when you carefully moderate both it can be a delightfully indulgent, and safe, experience.

Kate and I developed the recipe for the Cann-berry Vodka to be mild and sessionable, so that if you drink three of them you only consume 6mg THC and 3 shots total. Instead of being so high that you can’t socialise, or so drunk that you get sloppy, you can experience a delightfully fun buzz without the painful hangover that would come with twice as much booze.”

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