The Love Hemp brand has become one of the first in the country to enter a Primary Authority Partnership with its local authority.
Love Hemp has become one of the first UK CBD brands to be nominated into a Primary Authority Partnership.
The legally recognised partnership between Love Hemp and Surrey County Council will deliver guidance and bespoke advice on complying with local business regulations – from environmental health to trading standards.
This helps consumers see that it is a recognised company and is complying with all current trading laws.
Love Hemp brand was established in 2015 by entrepreneurs Tony Calamita and Thomas Rowland and specialises in a variety of CBD products, from edibles and oils to cosmetics.
“We’re thrilled to enter this Primary Authority Partnership with Buckinghamshire and Surrey Trading Standards,” said Tony Calamita.
“This is a perfect example of how Love Hemp is pioneering the evolution of the UK CBD industry and helping to set the standard.
“These types of partnerships in the industry will help to close existing gaps of confusion between business owners and regulators, allowing CBD businesses to invest further knowing that they are in a fully compliant industry.”
The partnership comes at a time when those in the industry are calling for increased regulation.
Allowing CBD firms to enter into partnerships like this is expected provide more clarity to consumers over which companies they can trust and could be a huge boost for the industry.
Michele Manson, business team manager at Buckinghamshire and Surrey Trading Standards, expanded on the benefits of this.
“Existing Primary Authority Partnerships have demonstrated they can deliver real benefits for consumers and increased compliance for businesses,” she said.
“We are delighted that this partnership with Love Hemp will help support the industry and illustrate how other similar enterprises can work with us to embed compliance into their business.”
The move will further Love Hemp’s credibility in the UK, having previously secured listings with notable retailers – such as Boots, Holland & Barratt and Ocado – following its £9 million buy-out from cannabis investment company World High Life in 2019.
Dr. Sepe Sehati, chief scientific and regulatory advisor at Love Hemp, commented: “This is yet more evidence of Love Hemp’s mission of continuing to be a standard-bearer for the CBD industry – as well as the development of a safe, legally compliant and thriving industry in the UK.”