A new CBD-infused wine, which has gone down a treat with consumers, is worth ditching Dry January for, writes Sarah Sinclair.
The UK’s first CBD-infused canned wine is already swooping up awards since it launched just three months ago.
With a refreshing Rosé, vibrant Sauvignon Blanc and a smooth Merlot – all containing 10mg of naturally occurring CBD – Rebel Wine recently won Bronze in the Beverages category of the Canex 2020 UK Awards.
Launching on the UK market in October 2020, the product is made with the company’s quality, award-winning wines from Vondeling Vineyards in South Africa.
It is carefully infused with hemp, containing a small amount of naturally occurring CBD, which makes for a highly satisfying drinking experience.
The wine is 100 percent vegan and sold in recycled and fully recyclable 200ml cans, ideal for picnics, putting your feet up at home and of course, festivals, events and travel – when it’s allowed again.
Despite the challenges of launching a new product in the midst of a global pandemic, the company says it saw a positive response over Christmas and expects demand to grow as the weather turns warmer.
Whilst Covid-19 has slowed things down for the company, with the cancellation of festivals and outdoor events, the team have been able to dedicate the last few months to connecting with their customers through socially-distanced outdoor pop-ups and online group tastings.
“Launching a new product at any time can be challenging let alone in the middle of a pandemic. This award acknowledges all our hard work in bringing this very special product to the market,” said founder, Rupert St Aubyn.
“Rebel Wine has been met with huge enthusiasm from all ages especially over Christmas. We are anticipating even more demand when the summer festival season finally kicks into gear. What could be nicer than an ice cold can of Rebel Wine Rosé on a perfect summer’s day?”
Rupert continued: “This is the first CBD infused canned wine in the UK. We have combined the highest quality hemp, organically grown in Colorado with our existing award winning wines to make a fabulous wine based drink.”
So why CBD and wine?
Usually served as an oil, CBD in its natural form has a bitter taste and many find it is much nicer combined with food or drink. The goodness of CBD with the high quality wines imported from South Africa, makes for a winning combination, as Aimee Hughes from Canex Group confirmed.
“When we receive things such as alcohol and food we try and get everyone at Canex together to try them and throw around our opinions, likes and dislikes,” Aimee said.
“Of course, with us all working from home I had to try the wines alone this time around. I loved them. The retro packaging sold me but then tasting them and not being left with that typical bitter taste we have come to expect from CBD products meant they went straight into my top three from the year.”
Rebel Wine is available to purchase online at www.rebelwine.co.uk or through selected stockists.
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