US cannabis veteran launches pure CBD range

Cannabis entrepeneur, Jason Navarrete, who has almost two decades of experience in the sector, has launched a range of highly bio-available CBD products. 

After selling his multi-million cannabis empire, US businessman, Navarrete has announced the launch of his new CBD range. 

Navarrete is well-known in the industry having built a huge cannabis conglomerate in Southern California over the last 18 years.

Worth more than $250 million, the 120,000 square feet facility, across three industrial warehouses, focuses on high-tech hydroponic indoor cultivation, manufacturing, distribution and retail.

He sold the empire in early 2020 and transitioned from cultivating cannabis to creating what he claims are the purest CBD products on the market with his newest venture, Pure Craft CBD.

Pure Craft products are 90 percent bio-available, where most of those on the market are no more than 18 percent.

The company says being highly bio-available means Pure Craft products enter the body at a much quicker rate and are more effective than other products because they are broken down into particles that the body can absorb immediately.

Navarrete worked closely with MIT researchers to cultivate the cannabis and develop the line that includes nano-optimised broad spectrum water-soluble CBD tinctures along with soft gels, vegan gummies, CBD pet tincture, CBD broad spectrum oil and CBD with melatonin to promote sleep.

The team is also working on a full line of nano water-soluble tinctures from 600 – 3,000mg, in peppermint, tropical, strawberry mojito, orange cream, blueberry and vanilla flavours. 

Navarrete believes the CBD industry is lacking the experience of cultivation experts, such as himself.

“When it comes to CBD, a lot of companies online are looking at the money aspect of an emerging industry,” he says. 

“I’ve been cultivating cannabis for eighteen years. This industry is sorely lacking cultivation experts. That’s why scientists have reached out to work with me in their research.”

 Navarrete explains a key factor in how he oversees his “seed to sale” process. 

“We only partner with farmers that understand the importance of genetics and science in regard to cultivating premium hemp biomass.

“Our products are made following the strictest guidelines and quality control measures, allowing us to call them pharmaceutical grade.”

He is also sharing that wisdom with young entrepreneurs as an adjunct professor at the Center for Entrepreneurship at California State University, Fullerton, where he teaches young entrepreneurs about business basics.

“I’ve learned these lessons the hard way,” he explains.

“Teaching these young students the insights, skills and tricks of the trade makes me feel as if I am contributing to their entrepreneurial dreams to help them become more successful faster. The way I look at it, everything is a game and how much money you make is how you keep score.”

Pure Craft CBD offers 16 different cannabis products, which all  come with third-party lab COAs (Certificates of Analysis) so consumers know exactly what’s in them and how they were tested every time.