The CBD brand ‘flying off shelves’ at Queen’s estate shop

A UK CBD brand hit the national headlines over the weekend, after it was revealed its products have been a hit with shoppers at the Royal Estates. 

With the nation seemingly desperate for stress relief during the pandemic, an insider revealed that TRIP’s CBD-infused drinks have been ‘flying off the shelves’ at the Queen’s farm shop.

The Windsor Farm Shop sells goods from the Royal Estates, but has recently seen huge demand for TRIP and has now completely sold out. 

According to reports on the front pages of the Sun and Daily Mail online, an insider said: ‘They are selling out quickly. People pick up about seven or eight each time.’ 

Each can infused with 15mg of CBD, TRIP has also been selling out at the Queen’s Tennis Club in Kensington throughout 2020, alongside stockists such as Selfridges, Liberty, Fenwick, Planet Organic, Harvey Nichols and Daylesford Farm.

Launched in 2019 by a husband and wife duo, TRIP is a brand which claims to have ‘total wellbeing’ at its core, specialising in CBD infused canned drinks, its aim is to facilitate a moment of calm in the midst of busy, fast-paced lives. 

It has since become a thriving success, championed by major publications like Vogue, The Guardian and Forbes and has even been hailed the ‘glossier’ of the CBD world, thanks to its sleek, millennial branding and flavours such as elderflower mint, ginger peach and lemon basil.

The Queen’s Farm Shop favourite is powered by natural botanicals such as ginseng, turmeric and L-Theanine, which is said to help consumers unwind and ‘find their calm’.

A poll released at the end of last year found that more than a third (33 percent) of Britons have tried CBD products, while 42 percent have increased their usage since the outbreak of Covid-19.

More than 60 percent of those surveyed said they had found CBD products to be effective, with anxiety the most common reason for using them.

Co-founder, Olivia Ferdi, a Cambridge educated lawyer who left her career to launch TRIP, says: “We’re thrilled so many customers are finding much needed calm with TRIP, especially in these particularly tricky times. 

“Lockdown has been very tough and it’s so important to unwind in stressful moments. We created this healthy range based on our own struggles with stress, championing quality CBD and botanicals.”