Love Hemp partners with UFC in multi-million dollar deal

UK CBD and hemp product supplier, Love Hemp Group has secured an exclusive multi-million-dollar global partnership deal with Ultimate Fighting Championship (UFC).

The partnership will come into play on 1 June, 2021 and includes marketing and sponsorship opportunities, set to put Love Hemp in the top tier of international brands.

The sponsorship agreement will allow Love Hemp to access UFC’s physical and digital assets, as well as the marketing opportunities, which includes usage of UFC trademarks, logos and brand. 

The directors believe that this will create and enhance visibility of Love Hemp’s brand and products globally and act as a platform to gain global recognition for the company.

UFC boasts more than 625 million fans worldwide, with programming that is broadcast to over 170 countries and territories, in 40 different languages, to over 900 million TV households. 

The UFC Performance Institute, the world’s first mixed martial arts multidisciplinary research, innovation, and training centre, opened in Las Vegas in 2017 has served more than 500 athletes over the past four years. 

The facility is a global leader in athletic performance research and provides support and educational services to athletes on health, well-being, nutrition, and injury prevention.

 “This is a very exciting accomplishment for our company,” said Tony Calamita, CEO and director of Love Hemp.

“We believe that the marketing opportunities this relationship provides can put Love Hemp in the top tier of major international CBD brands. We intend to use UFC’s global reach to position Love Hemp as a trusted, premium CBD brand which we will begin to roll out globally over wider markets.”

Calamita added: “Love Hemp is looking forward to working with UFC over the next five years, and beyond. This partnership kickstarts our strategy aimed at cementing Love Hemp as a globally recognised brand.”

Paul Asencio, UFC Senior Vice President of Global Partnerships, added: “We’re thrilled to collaborate with Love Hemp to promote a growing, respected CBD brand that could become a global leader in this category over the life of this partnership.

“We know many UFC athletes, fans, and general fitness enthusiasts use CBD for training recovery purposes, and we want to work closely with Love Hemp to continue to educate ourselves, athletes, and consumers on the efficacy and best use of CBD products.”