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Always Pure Organics achieves COSMOS standard and joins British Beauty Council

Always Pure Organics have achieved COSMOS standard and joined the British Beauty Council

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Always Pure Organics have achieved COSMOS-standard which promotes the use of responsibly and sustainably sourced materials.

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The beauty industry is huge worldwide and brings in a phenomenal amount of revenue for the retail sector, with services ranging from cosmetics to hairdressing. British consumers spent approximately £33 billion on personal care in 2019 which shows an increasing demand for beauty products and services.

This means that the UK consumers safely secure a place among the top three leading cosmetic and personal care consumers in Western Europe.

During the Covid-19 lockdowns the beauty industry, particularly its service providers, suffered immensely and even with restrictions now lifting, most salons are reporting a drop in sales and revenue. The cosmetics team at Always Pure Organics have been working hard to continue to bring the best products to the market and their hard work has paid off, with the CBD Isolate (Cannabidiol) achieving COSMOS-standard approval.

The COSMOS-Standard aims to promote the use of responsibly and sustainably sourced natural materials to promote transparency between businesses and consumers. The criteria for the COSMOS standard is in place to ensure that consumers can trust that a company’s products and materials are genuine and natural cosmetic products that have been produced with the highest sustainability practices.

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Always pure organic CBD isolate

Always’s Pure Organics’ EcoCert approved organic CBD Isolate is a key component in Adaptology’s CBD Dry Spell Oil Serum. The serum uses Always Pure Organics’ responsibly sourced organic raw material to relax and rejuvenate skin. CBD oil is known to have calming, healing, and pain relief properties- our skin can benefit from these effects.

CBD is also a powerful antioxidant and can help avoid harmful free-radical damage which can help reduce the appearance of fine lines and wrinkles.

In addition to achieving COSMOS-Standard approval, Always Pure Organics are further contributing to the cosmetic and beauty industry in a variety of other ways.

The British Beauty Council aims to represent the voices of the beauty industry in Britain by working with businesses to promote awareness and ensure that the industry is recognised and valued. APO is honoured to be a part of this movement and we are proud to announce that we are now patrons of the British Beauty Council, and we look forward to collaborating with them to help support the beauty industry in Britain.

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