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New data supports cannabis as a tool for health and wellbeing

Data was collected from the experiences of more than 200,000 cannabis consumers in the US.



New data supports cannabis as a tool for health and wellbeing

Data from Jointly, highlights the wider wellbeing benefits of cannabis, indicating how it can be harnessed as a healthy lifestyle choice.

The cannabis data company Jointly, has shared new findings this week, highlighting the experiences of more than 200,000 consumers many of whom who use the plant for its health and wellness benefits.

The company, recently published its ‘Theory of purposeful cannabis consumption‘ – a four-step guide to consuming cannabis as part of a healthy lifestyle.

The new findings support this theory that cannabis can be a partner in people’s wellbeing, the company says.

It also provides proof and context as to why 91 per cent of US adult cannabis consumers report using cannabis for health and wellness purposes, according to a 2022 Harris Poll.

What is the ‘Theory of purposeful cannabis consumption’?

Jointly is said to be founded on the belief that purposeful cannabis use is a means to unlock a better version of oneself.

Its Theory of purposeful cannabis consumption outlines what the company calls the ‘four laws of purposeful consumption’, which are as follows:

  1. Plant – states that cannabis is a complex plant that produces a variety of effects
  2. Purposes – the second states that people use cannabis for many different productive purposes
  3. People – three says cannabis affects each person differently
  4. Conditions – while law four states that people realise their goals with cannabis more often when they create the conditions for a good experience

What the data says

Data was collected from over 200,000 consumers who use the Jointly platform and was the analysed for the unique experiences they had with cannabis.

When it comes to purpose, the majority of Jointly users said they use cannabis to relax and refresh (22 per cent) and relieve everyday stress (19 per cent) but socialising, creativity and enhancing intimacy were also cited as reasons for consumption.

Consumers said they use cannabis to improve sleep (11 per cent), energise and uplift (10 per cent), ease everyday pain (nine per cent), enjoy social experiences (seven per cent), focus and create (seven per cent), stimulate appetite (six per cent), enhance intimacy (three per cent) and recover from exercise (three per cent).

This data is supported by a 2022 survey by New Frontier Data, in which consumers cited similar reasons for their consumption.

While product choice can impact the effectiveness of someone’ experience with cannabis by 40 to 57 per cent, factors other than product and dose also have a similarly significant effect.

Jointly said its data confirmed its third law, showing that different people have different experiences with the same product, but that certain products perform better in “statistically significant ways”.

On average, consumers rated the effectiveness of their experience at 6.75 out of 10 with factors like setting, exercise, hydration, diet and sleep impacting the effectiveness of the experience by 40 to 50 per cent.

The method used may also have an impact on the enjoyment of cannabis. For example, smoking cannabis using King Palm wraps might lead to a more fulfilling experience than through the usual rolling papers.

By refining these factors, people become more likely to rate their experience a nine or a 10.

What this means

David Kooi, CEO, and co-founder of Jointly, commented: “We know that cannabis makes you more, not less. By building the industry’s first experience-based platform for purposeful consumption, we have the data to prove it.

“The theory is a framework to free the modern cannabis consumer to pursue the better life that is possible through purposeful consumption, without guilt or prejudice, and armed with data.”

Kooi added: “The data make it clear that cannabis, consumed purposefully, can be a partner in your wellbeing. Though it’s also important to underscore that cannabis is for adults only, is not for everyone, and that more data is needed on long-term impact.”

The takeaway?

In the US, where adult-use cannabis is legal in several states, consumers are using cannabis for a wide variety of reasons, many of which are directly related to not only diagnosed medical conditions, but wider health and wellbeing.

While more peer-reviewed research is needed, these initial findings would indicate that when used purposefully by consumers making conscious and considered choices, consuming cannabis can be seen as a healthy and positive lifestyle choice.

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