DJ Khaled – “Another One” to take on CBD industry

Award-winning artist DJ Khaled has announced his first line of CBD wellness products will launch early next year.

The Grammy award-winning artist and producer, best known for his hits with Drake, Justin Beiber and Rhianna, is the latest celebrity to take on the CBD sector.

DJ Khaled has revealed the cannabinoid has become a part of his “daily routine”, as he prepares to launch his new company which will debut its first collection in 2021.

Although best-known for his contributions to the music world, the self-made businessman turned international music star is also said to be a dedicated family man, committed to instilling the importance of health and wellness into everyday life.

With 13 albums under his belt, having moved 20 million singles, six million albums and gathering four billion-plus streams, Khaled is now set to focus his energies on the health and wellness sector.

“As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard and a passion for success,” says Khaled.

“CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day.”

He has partnered with Endexx Corporation, a US producer and manufacturer of hemp-derived CBD wellness products, with Miami-based IMPACT Brokers spearheading sales and marketing.

He added: “I was drawn to Endexx Corporation because they’re an innovative company that has proven they have the keys to deliver consistent, top of the line, high-quality products.”

“We are excited to announce our partnership with DJ Khaled,” stated Todd Davis, CEO of Endexx Corporation. “Khaled’s knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen. We understand and share the values that a brand goes beyond physical products; its needs to help people feel good about themselves and be part of a day-to-day lifestyle.”

Ryan Stender, CEO of IMPACT Brokers, commented: “We are committed to accelerating innovation and diversity throughout this developing industry while offering strategic guidance to best-in-class CBD suppliers. IMPACT Brokers sits at the forefront of culture and has the ability to predict industry trends. We look forward to taking this newest business nationwide.”