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The CBD brand stepping up to get people moving



The virtual running club is challenging its members
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One UK CBD brand has gone “above and beyond” to boost the wellbeing of its supporters during the pandemic.

The co-founders of wellbeing brand Pure Sport CBD have committed to supporting their customers throughout the challenges of Covid-19.

The brand recently launched its own virtual Run Club – which now has over 500 members on Strava – led by elite runners Will Goodge and Lloyd Kempson.

With members sharing workouts and competing in challenges, the club encourages daily movement as an integral part of everyday wellbeing – particularly as many struggle during the latest lockdown.

The Olympic Standard Certified CBD Brand was founded by good friends and professional rugby players, Grayson Hart and Adam Ashe.

The pair experienced the benefits of CBD after years of battling constant injuries and aches and pains playing the high contact sport.

They developed a range of products, which are all Banned Substances Control Group (BSCG) Certified to help other athletes facing similar issues.

The brand’s social community has grown significantly over the last three lockdowns, with elite and amateur athletes reporting benefits of its CBD Oil.

New Zealand Rugby Union Player Jerome Kaino, one of Britain’s brightest emerging female Weight lifters Jenny Tong and Team GB Runner Guy Learmonth are among the professional athletes and fitness industry front-runners have been recruited as ambassadors.

The Run Club allows those who are part of the community to connect with other athletes and find the motivation to get active even in the dark winter nights.

Running club member, Joe Shepherd, 56, said the community had encouraged him to take a healthier approach to his lifestyle.

“For me it has changed the way I’m looking at my life, such as not drinking during the week, and having a vegetarian meal once or twice a week,” he commented.

“I’m able to get out every single day, build my body up and in six weeks time I will be able to comfortably, within my injuries, trot around 5ks and enjoy it.”

Additionally, Pure Sport have supported Ultra-Runner Will Goodge to raise over £20,000 for MacMillan Cancer, organising a Pure Sport Marathon in December, where runners could donate a pound for every km completed.

Pure Sport co-founder Grayson went one step further and completed one of the marathons with him, after just three weeks of training.

Will said: “Pure Sport CBD went above and beyond to be a part of [the 12 Marathon’s of Christmas]. Not just sharing the word where they could but matching donations made on their page. It doesn’t stop there. Co-founder Grayson, ran his first marathon with me on day six, after just three weeks of training.

“A show of support and unmeasured determination got him to the end.”

Pure Sport CBD have now acquired James Dollah previously head of brand at NOCCO, onto their team to further support their community and customers through wider wellbeing initiatives, not just their products alone.

Sarah Sinclair is a respected cannabis journalist writing on subjects related to science, medicine, research, health and wellness. She is managing editor of Cannabis Health, the UK’s leading title covering medical cannabis and CBD, and sister titles, Cannabis Wealth and Psychedelic Health.Sarah has an NCTJ journalism qualification and an MA in Journalism from the University of Sunderland. Sarah has over six years experience working on newspapers, magazines and digital-first titles, the last two of which have been in the cannabis sector. She has also completed training through the Medical Cannabis Clinicians Society securing a certificate in Medical Cannabis Explained.She is a member of PLEA’s (Patient-Led Engagement for Access) advisory board, has hosted several webinars on cannabis and women's health and has moderated at industry events such as Cannabis Europa.Sarah Sinclair is the editor of Cannabis Health. Got a story? Email / Follow us on Twitter: @CannabisHNews / Instagram: @cannabishealthmag