Research reveals surge in searches for CBD products

Exclusive research by Europe’s CBD marketplace Alphagreen, reveals that the pandemic triggered a spike in the consumer interest of CBD products in the UK.

The latest market trend analysis also reveals a surge for searches in branded CBD products.

Europe’s popular marketplace for alternative healthcare products, Alphagreen conducted a worldwide Product Trend Analysis into user searches surrounding the topic of CBD oil and other CBD products.

The company previously commissioned the largest UK survey on CBD and published data that indicated a market value of £450 million, and is projected to be more than £100bn by 2026.

The objective of this recent research study was to identify how consumer CBD search trends are changing over time, and how they have been impacted by the pandemic.

Alphagreen’s analysis used internet search data to better understand how users are searching for CBD products and how this differs according to location.

With the UK as the focal point, Alphagreen also conducted research into worldwide search data in order to recognise significant trends and/or differences for comparison across the international CBD market.

The research shows that during the pandemic, CBD product searches changed, with the demand increasing in the UK day by day.
CBD products are growing in popularity based on search volumes and the data showed that there is no high or low season for these products, except during the pandemic period where there was a surge in demand.

When searching for CBD products, users are more likely to search with brand names such as Green Leaves CBD, Kanavance CBD, and Mary Berry CBD.

Credit: Alphagreen

The most commonly searched for questions in the UK regarding CBD is “What is CBD” followed by “is CBD legal” and “can CBD oil get you high”, reflecting a need for consumer education around the industry.

In terms of reasons for usage, the three most searched for terms are “CBD oil for pain”, “CBD oil for anxiety”, and “CBD for dogs”.

CBD vape and CBD gummies are highly popular products compared to CBD tea, CBD coffee and CBD chocolates.

Alexej Pikovsky, co-founder and CEO of Alphagreen, commented: “The Cannabis and CBD Industry is moving fast, and new trends are constantly emerging. We keep our ear to the ground, attend and speak at conferences, and consult with our Think Tank experts on the ongoing changes and movements all around the world.

“We believe it is important to stay on top of what consumers are interested in and what they want to see more of, in order to make our own contribution to the development of this rapidly growing market.”