CBD marketplace Alphagreen launches new platform to boost cannabis brands

The popular CBD marketplace has branched out with the launch of a new growth-platform to boost emerging brands, following its £1million funding raise.

The European marketplace for alternative healthcare products, Alphagreen has announced the launch of its new services arm NUOPTIMA, to help accelerate the growth of highly regulated industries.

It comes following the company’s £1.1 million raise in seed funding last year.

As part of the Alphagreen Group, NUOPTIMA will help ambitious brands in emerging industries scale faster by providing a full-service growth platform.

Key features of NUOPTIMA include, SEO, influencer marketing, and paid traffic services, creative services and customer service , as well as system management and distribution between the UK, EU and US.

With the launch of its new platform, Alphagreen Group will be focused on helping emerging brands reach their audience faster, convert their visitors into customers and make operations more cost-effective from a fulfillment and online services perspective.

At the time of the launch, NUOPTIMA already counts several healthcare and wellness brands as its clients, including Infused Amphora, Goodbody, VAAY, Mantle, and CBII as well as fintech brand MarketFinance.

NUOPTIMA was trialled in 2020 with the scaling of Alphagreen.io.

In just six months, Alphagreen grew to become Europe’s largest CBD and alternative healthcare marketplace. With continued CBD and Cannabis market growth at 22 percent annually – projected to be $100 billion by 2026 – more companies are lining up to utilise the platform to take advantage of the industry’s surge.

“By providing an end to end platform for brands, covering reach, conversion, accelerated growth, localisation, and fulfilment, we’re streamlining a set of disciplines and processes for a booming industry,” said Alexej Pikovsky, co-founder and CEO of Alphagreen.

“We’ve seen incredible results with the growth of Alphagreen.io to European market leader, and we’re eager to replicate and build on this success with some of the most exciting new startups in emerging healthcare.”

To support the growth of Alphagreen Group’s portfolio, experienced product marketing and advertising executive Ruth Zohrer has joined the company in an advisory capacity.

Ruth was responsible for the buy-side services team for AppNexus (now Xandr) in Europe, and brings integral knowledge on building and scaling platform services to Alphagreen.

Additionally, Ruth’s wealth of experience in branding, media, and marketing strategy honed through several leadership roles within Mindshare – the Top Media Agency Network according to WARC – provides an advantage to Alphagreen’s development in brand, advertising, and data proposition growth.

“I am delighted and honoured to join the advisory board of Alphagreen Group. Alphagreen’s success at building and growing a direct-to-consumer marketplace proposition in a highly regulated industry in such a short timeline is a testament to the excellent capabilities that Alexej and the team have built in-house,” she commented.

“The alternative healthcare space is an exciting industry and I can’t think of a team better placed to capitalise on its opportunity than Alphagreen.”