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Cannabis veterans launch water-soluble CBD



UK-based brand Mee has launched a series of water-soluble CBD formats

Cannabis industry veterans have launched a range of water-soluble CBD formats in a mission to demystify the plant for the masses.

UK-based brand Mee has launched a series of water-soluble formats, aiming to make CBD a more accessible lifestyle choice for mainstream health-conscious consumers.

The accessible and affordable vegan powders and liquids are designed to get cannabinoids into everyone’s kitchen cupboards. 

With a more palatable price and delivery system, Mee offers enhanced strength and accessibility in a variety of formats to add to drinks and food, including sachets, drops and powders. 

Mee CBD is created in the UK with organically-grown USA hemp providing ‘plant-science for everyday wellbeing’.  

Named after pioneering conservationist and artist Margaret Mee, the brand uses broad spectrum hemp extract in a water soluble format to deliver benefits of cannabinoids in an easily digestible and user-friendly way.

Described as “pioneering”, the brand’s encapsulation technique encases the cannabinoids in a plant-based coating, meaning the body absorbs them more efficiently, claiming to offer significantly higher bioavailability compared to standard CBD oils. 

With a combined background in cannabis product development and consumer brand development, the team includes co-founder of Master Plant Phil Petelski a world leading cannabis veteran with more than 14 years experience in food, pharmaceutical and nutraceutical industries.

His co-founder and CEO Oli Osgood has extensive business building experience as a CEO, Investor and Adviser, having worked  in the Virgin and Strauss Groups along with 14 years private equity investment and financial director experience.

While Mee CBD co-founder Eleanor Coates has nearly 20 years experience in marketing and brand development.

The three hope that the focus on user-friendly formats and super simple ingredients will help demystify CBD. 

“We believe CBD is fundamental to our diets but is often misunderstood and misused,” commented Osgood.

“With this new design and formats we hope that Mee CBD can integrate into anyone’s existing daily routines easily and enjoyably.

“We have extensive experience developing CBD products but Mee CBD is easily the simplest, most functional and definitely the most beautiful.” 

Trial sets in the range starting at £9 Mee CBD is designed to encourage more people to explore the potential of organic cannabinoids for their mental and physical health.

CTO and cannabis industry veteran, Phil Petelski added: “We’ve spent over three years perfecting the Mee CBD range to be the simplest way of getting these powerful natural nutrients into your system. We are super excited to see CBD finally get its mainstream recognition for the volumes of research that connects it with supporting everything from sports rehab to sleeping.”

The distinctive new packaging design was created by The Space Creative, the branding agency behind successful sustainable brands including Pukka Teas and Faith In Nature.

 The product is available online and in select retailers in the UK. 



Sarah Sinclair is a respected cannabis journalist writing on subjects related to science, medicine, research, health and wellness. She is managing editor of Cannabis Health, the UK’s leading title covering medical cannabis and CBD, and sister titles, Cannabis Wealth and Psychedelic Health. Sarah has an NCTJ journalism qualification and an MA in Journalism from the University of Sunderland. Sarah has over six years experience working on newspapers, magazines and digital-first titles, the last two of which have been in the cannabis sector. She has also completed training through the Medical Cannabis Clinicians Society securing a certificate in Medical Cannabis Explained. She is a member of PLEA’s (Patient-Led Engagement for Access) advisory board, has hosted several webinars on cannabis and women's health and has moderated at industry events such as Cannabis Europa. Sarah Sinclair is the editor of Cannabis Health. Got a story? Email / Follow us on Twitter: @CannabisHNews / Instagram: @cannabishealthmag


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