Having secured a foot in the door in the world of wellbeing, Alexandra Dunhill, the great-granddaughter of the luxury goods brand founder, Alfred Dunhill, is launching her own range of CBD intimacy products.
After seeing how much CBD was helping her son Piers, Alexandra Dunhill became “fascinated” with the cannabis plant.
“Growing up Piers suffered from anxiety. He had trouble concentrating and was at times a challenging child. ” says the mother-of-three.
“We’d been to a few different doctors who tried him on various medications, none of which worked for him.”
After school, Piers moved to Los Angeles and began working at a cannabis publication. It was whilst visiting him in 2017, that Alexandra was first introduced to the potential health and wellbeing benefits of CBD.
“I noticed the difference in Piers and how much CBD was helping his anxiety, general health and therefore I started on this journey,” she says.
“It was very early days, but I attended various conferences and events over there and wanted to share this amazing experience back at home in the UK.”
After spending time sourcing the right manufacturer and suppliers and perfecting her branding, her CBD wellness range Lady A, launched at the end of 2019.
Following in her great-grandfather’s footsteps, Lady A is a cut above.
Where Alfred Dunhill designed luxury menswear and accessories, Alexandra has created a luxury, female-focused range of tinctures, gel capsules, balms and vapes, that she would be proud to pull out of her handbag or display on the dressing table.
She wanted the brand to be void of any stigma still associated with cannabis and ultimately aim to help people live a happier, healthier and balanced life whatever their age or background. And there is no reason why men can’t use the range too.
“I noticed there was a gap in the market, a lot of brands were very masculine and sports-focused,” she explains.
Alexandra has been taking CBD herself since returning from America saying she has never liked taking pharmaceuticals unless absolutely necessary.
“I’m quite an active person and believe if you can find a natural route to health issues that works for you all the better.”
When people comment on how well she looks she always puts it down to CBD, believing it may even have helped prepare her body to beat coronavirus last year.
“I’ve been taking it for quite a long time and people always comment that I look so well and calm, so it must affect your overall balance,” she says.
“I caught Covid last year and didn’t even know I had it. I never know if it’s just being healthy or maybe it’s the CBD.”
Increasing numbers of women are finding that CBD is helpful for complaints such as stress and anxiety, period pain and stomach cramps, as well as regulating hormone levels and managing some of the symptoms of menopause.
The latest addition to Lady A, launching this spring, is an intimacy range called After Dusk – including a CBD lubricant, massage oil and silk eye-mask – designed to be “fun and a little bit sexy” while also having potential benefits for both partners in the bedroom.
“Sex is an important part of life and overall wellbeing. As a female focussed wellness brand this is an area that I couldn’t ignore,” says Alexandra.
The anti-inflammatory effects of CBD are thought to help if there is any discomfort and pain during sex, as well as increasing blood flow and sensitivity in the area.
A few drops of CBD oil beforehand may also reduce any anxiety and aid relaxation so the whole experience is more enjoyable for everyone.
“Intimacy can be quite a barrier for some, so I wanted to create products that people may find helpful,” she adds.
“The range has been designed to look beautiful, discrete and not embarrassing to have lying around or to receive as a gift.”
The business is still very much a family affair, with all helping out to get things off the ground and the children haven’t been too embarrassed by their mother bringing out an intimacy line.
Lady A launched in Selfridges last year and is stocked in it’s new in-store dedicated wellbeing space which opened on 26 April.
Alexandra is currently looking at extending the cosmetics range further, she adds: “Covid has probably helped with the popularity of the wellness industry, we’re all stressed and worried and the pandemic has given us more time to concentrate on our wellbeing.”
Is this the secret to a more effective CBD product?
A new wellness brand is tapping into the senses to create more potent CBD products.
The founders of a new wellness brand are harnessing the power of scent and taste, to create more potent CBD products.
CBD wellness brand Papilio Products was launched by cousins Caroline Holford and Georgina Muncaster, after they stumbled on their shared love of the supplement at a family get-together.
The pair realised that an enthusiasm for cooking – and understanding of the importance a sense of smell plays in our wellbeing – could help them create a product that would stand out in an increasingly saturated market.
Papilio’s products, made with premium quality CBD, are broad-spectrum, meaning that while they are THC-free, they contain additional terpenes to provide appealing flavour and smell profiles.
“The more we researched what makes CBD such a special supplement, the more we realised that our love of cookery – the ingredients, the smells and the taste profiles – would help us to develop Oral CBD Drops with a difference,” said Caroline and Georgina.
“With our understanding of the body’s olfactory system, which is responsible for our sense of smell, and is closely linked to our sense of taste, we realised that the terpenes in hemp, which contribute to its distinctive scents and flavours, could be harnessed to increase the efficacy of our CBD.”
Terpenes are the naturally occurring hydrocarbons which make up the plant’s essential oils giving them unique flavours, scents and colours.
There are eight terpenes found in the hemp plant, which have also been linked to positive psychological effects such as relaxation, pain relief and anti-anxiety.
The brand’s UK manufacturers have harnessed these terpenes to add natural yet powerful flavours and smells to Papilio’s oral CBD drops.
While the terpenes boast potential wellbeing benefits in themselves, the smells they produce can also influence mood and behaviour, explain the co-founders, making for a calmer – and happier – consumption experience.
“It is widely known that our sense of smell can ignite memories, but it can also influence our mood and behaviour,” they continued.
“In conjunction with this, terpenes are said to promote various health benefits, such as helping you sleep or boosting your energy levels.
“We carefully investigated the particular attributes and benefits of the main terpenes present in the hemp from which our CBD was extracted, and selected those which had properties that when added to our Oral CBD Drops, would create an enhanced experience, and a more pleasant taste profile.
“All of this research and development has produced Papilio’s three unique blends.”
Papilio’s Oral CBD Drops come in three formulations; Refresh, a zesty citrus blend with Limonene, grapefruit and tangerine to help you feel energised, Relax with notes of lavender and eucalyptus, which contains Linalool and Balance, a minty fresh blend with pinene, including with notes of wild peppermint and vanilla.
CBD brand Prima attracts $9.2m in huge seed funding round
The CBD firm produces more than a dozen consumer wellness products
An American wellness brand has raked in $9.2m in a bumper seed funding round.
The Uplifters’ Prima – commonly known as Prima – will use the cash to fund retail expansions and clinical research.
Founded in 2019, the CBD firm produces more than a dozen consumer products pitched at the beauty and self-care market.
The funding round was led by a host of venture capital firms, primarily Greycroft, H Venture, Defy and Lerer Hippeau.
Among the backers is Emerald Health Therapeutics, a Canadian cannabinoid product producers which will give Prima ‘access to proprietary…innovations’
Christopher Gavigan, Prima founder and CEO said: “As an experienced team building a CPG platform of the highest integrity, credibility, consciousness and quality, we realise it is our duty and responsibility to impose uncompromising and rigorous standards and boldly self-regulate to lead this emerging functional wellness industry forward.
“With this meaningful funding, Prima will continue its focused investments in plant-driven, clean formulation science, R&D ownership, efficacy validation, operational infrastructure, sustainability initiatives and tech-enabled consumer experiences.
“Prima is even more emboldened to broaden our digital and retail strategies, build best-in-class education partnerships and ensure these therapeutic botanical compounds are destigmatised, understood and accessible for all.”
According to a statement, the company expects to have its products stocked in 800 new outlets this year alone.
Laurel Angelica Myers, Prima COO, said: “Our team brings institutional strategy, sophistication, capability and execution to a burgeoning sector that has yet to see any brands like Prima.
“As a Certified B Corporation that is Carb
on and Plastic Neutral Certified and EWG Verified, Prima is built on strong, sophisticated, sustainable infrastructure across every touchpoint of the business.”
Why are people using CBD?
New survey data reveals why people in the US are consuming CBD – here are some of the key findings.
New survey data reveals how and why people in the US are consuming CBD – here are some of the key findings.
Data intelligence firm New Frontier has released two new reports providing in-depth analysis on CBD consumer groups in the US and the factors shaping their behaviours.
For the survey, respondents were grouped into four cohorts based on their primary reason to consume CBD including; medical, pain management, unwinding and general wellness.
Just over half of those described as ‘unwinding’ consumers are under the age of 35, while most who use it to manage pain are aged 55 or older, according to the findings.
Medical and general wellness consumers are roughly evenly distributed across age groups.
A whopping 92 percent of medical users reported having a ‘positive impression’ of CBD and 71 percent have recommended it to someone they know.
Unsurprisingly, medical users were more likely to consume CBD on a daily basis and spent more on the supplement, with one in four claiming to be spending more than $100 per month on CBD products.
The majority of those surveyed said they used CBD for pain management and were “highly satisfied” with CBD and most likely to believe that it has “valid medical uses”.
But in general this group was “uninformed” about the cannabis market, says the report, and only one in five weren’t interested in learning more.
This group was younger than the average and nearly three-quarters said they had discussed CBD with friends, while more than 90 percent have friends or family who also use it.
By contrast, general wellness consumers were among the least likely to have had a conversation about CBD (11 percent) and nearly 1 in 5 (17 percent) did not know any friends or family who consume it.
Oils and tinctures were the most popular consumption method, followed by topicals, edibles and drinks and vaping, with CBD in capsule and pill form the least common.
Concluding key takeaways from the survey, the authors write: “The deepening fragmentation of the CBD consumer market will continue as consumers become more familiar with the products, and more targeted in the ways by which they integrate CBD into their lives.
“While medical consumers are most likely to be regimented in their use, more likely to be brand-loyal, and most focused on dosing, other consumers groups are far less entrenched in their product preferences or consumption habits.”
While 30 percent of surveyed consumers expected their CBD usage to increase in the next six months, just under half (49 percent) said they did not have a preferred brand.
New Frontier Data founder and executive chair, Giadha A DeCarcer, noted: “As the market is flooded with more product choices, CBD brands and retailers would be well-served to delineate and target their consumers as they would in any other mainstream product category.”
See the full report at New Frontier Data
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