Industry-leading CBD company, CBDiablo is hell-bent on making a difference by offering 20 per cent of its profits to suicide prevention
There are about a million CBD brands in the UK to choose from – each claiming they offer something different from the next.
Founders of CBDiablo, Ian McLaren & Sam Williamson, set out to leave their mark on the CBD industry by deciding to donate 20 per cent of CBDiablo’s profits to The Campaign Against Living Miserably (CALM), a leading campaigner against suicide.
It is a shocking fact that every week 125 people in the UK take their own lives, with males making up 75 per cent of that number, and Ian knows he could have ended up as part of that percentage.
“It means a lot to me personally because I struggled with my mental health as a teenager which grew into suicidal thoughts and anxiety,” Ian said.
“I became quite unwell at university with recurrent chest infections and went into a spiral of depression and had a really tough time getting into my twenties. Myself and Sam have five brothers between us and we have all suffered to some degree with our mental health, and it hasn’t always been easy to discuss our struggles openly.”
How CBDiablo got started.
The pair stumbled into the CBD industry by chance. They worked with several CBD businesses for a number of years before setting out on their own in 2019 (funding the operation with only £3,000 from personal savings).
As you may expect, the same responsibility and pride that the founders hold for their mission have been extended to the products they sell.
“We used the years of experience, knowledge and connections in the industry to find nothing short of the most effective range of CBD products we could – from ethical producers who shared our values,” said Sam.
“While there are some brands who like to market themselves as the best CBD in the UK, we like our products to speak for themselves. We have spent a lot of time researching and sourcing the most effective products we can. We take our commitment to providing the most effective CBD products we can find, as seriously as we take our social cause.”
Sam added: “I think our reviews on Trustpilot, glowing reviews from cannabis influencers and blogs, and loyal customer base speaks volumes about the range of products we have put together. It’s something we’re super proud of.”
So far, CBDiablo has donated over £11,000 to CALM which has answered 1400 potentially life-saving calls.
CBDiablo offers a range of CBD oils & Capsules, CBD gummies and hemp extracts which all enjoy glowing recognition.
When it comes to what people think, the most popular CBD oil the company sell is their 1000mg CBD oil (10 per cent) which contains a full spectrum of naturally occurring hemp bioactives (phytocannabinoids, terpenes, flavonoids and Omega 3 & 6 Fatty acids) using European hemp and co2 extraction methods.
The oil is produced in an ISO9001 & BRCGS approved facility in Edinburgh, and lab-tested by a 3rd party for safety and quality.
For those with a sweet tooth, the company sell CBD gummies, which are mouth-watering. They come with 4 assorted flavours and delivery a clean dose of hemp-derived CBD (10mgs per gummy). They have a more-ish soft, yet firm, texture and a lovely natural flavour; they do not have the lingering bitterness that some gummies have.
The gummies also have been highly reviewed by many, including The CBD Monkey.
So, what is next for CBDiablo?
The brand is still small, but it is clear that they are carving a significant path in the industry and are close on the heels of even the most well funded CBD brands in the UK.
“We have continued to surpass expectations and growing exponentially – we have a few exciting projects in the pipeline,” Ian said.
“The next step for us is creating a CBD sports brand with BSCG certified CBD oils and CBD thermal Balms, alongside a range of Liposomal supplements.
“It’s called ‘Daemon Power and will be launching at the end of the year… our aim is to focus on supplying powerful supplements to those in extreme, impact and power sports. Particularly rugby players.”
With such a successful two years, the sky seems to be the limit for CBDiablo.
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