The celebrities who love CBD

As word spreads, every week a new celebrity is launching a CBD brand and touting the benefits of the cannabinoid. From Jay-Z to Will.I.am, these well-known faces took on the industry in 2020.

Over recent years, the number of brands in the cannabis health sphere has been steadily increasing.

As research continues into how CBD can help ease a whole spectrum of symptoms, from period pain and inflammation to anxiety and asthma, it’s no surprise that there are ever more products available on the market. No longer is CBD oil your only option.

There are those celebrities who have been shouting about the benefits of cannabis for some time – Leafs by Snoop Dogg has been well-established on the US market for several years, while former Heavyweight Boxing Champion Mike Tyson launched his cannabis company, Tyson Ranch, in 2017.

It was only a matter of time before other A-Listers wanted in on the action.

Jay-Z
Husband of Queen Bey herself, the American rapper is ‘just getting started’ with the launch of his first cannabis line in December 2020.

Recently appointed chief visionary officer of Californian-based cannabis firm Caliva, Jay-Z created ‘Monogram’ to “give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke.”

The core range of products available are labelled in a gradient of strains from light, to medium and heavy.

As any self-respecting rapper would, Jay-Z’s products have been in development for 18 months to ensure their quality, and the firm is aiming to be California’s largest publicly traded cannabis company.

Kristen Bell
Frozen’s fiercely loyal Anna – and the best-selling author – has drawn on her experience of being a working parent to develop a range of CBD bath and body care products.

After discovering CBD a number of years ago to ‘turn down the volume’ of her life, Kristen has now launched a trio of products to help others with the same needs.

The vegan body butter, coconut melt and bath bomb that form the brand ‘Happy Dance’, are all formulated with the actress’s favourite clean ingredients and high quality CBD from full-spectrum hemp extract.

“It was essential to me that Happy Dance be a purpose-driven brand that challenged the traditional notion of self-care,” said Kristen. “And when I care for myself, I can better care for others. Happy Dance’s commitment to care extends to those who need it most, which is why we are honoured to be partnering with A New Way of Life Re-Entry Project.”

Martha Stewart
It’s not only the red-carpet starlets that are turning to the CBD world, but also those with arguably more wholesome reputations.

America’s own homemaker Martha Stewart, well-known for her exemplary cookery skills and lifestyle tips through various TV shows, has now revealed a line of human wellness supplements – all inspired by some of her most popular recipes.

The range, which includes wellness gummies, softgels and oil drops, will be expanded further with the introduction of a gift box and pet line which are due soon.

“I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” said Stewart.

“I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favourite recipes and flavour profiles from my greenhouse and gardens.

“My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere.”

Will.I.Am
Wanting to add his own ‘Boom Boom Pow’ into the CBD market, the former Black Eyed Peas star and The Voice star has joined a raft of other well known names including Scooter Braun and Alyssa Milano to invest in Berlin CBD start up VAAY.

Adopting a wholly scientific approach, a team of biologists, doctors and researchers work in tandem to create the most effective hemp products to truly care for the stressed-out body and mind. These products include a mouth spray, bath bomb and massage oil amongst others.

DJ Khaled
Award-winning artist and music producer, DJ Khaled has announced his first line of CBD wellness products will launch early next year.

Best known for his hits with Drake, Justin Beiber and Rhianna, Khaled has revealed the cannabinoid has become a part of his “daily routine”, as he prepares to launch his new company which will debut its first collection in 2021.

“As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard and a passion for success,” says Khaled.

“CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day.”