Lorraine Clark and Samantha Day, co-founders of Hapi Hemp, reflect on what was a rollercoaster year for the company.
It’s safe to say that 2020 was a tough year for all of us. We are all living through unprecedented times, experiencing things we have never experienced before & hopefully will not again.
The year kicked off with Professor Mike Barnes and Hannah Deacon coming on board with Hapi Hemp family. As you can imagine this was super news for us and a real seal of approval from two legends in the world of CBD and medical cannabis.
When we first set up Hapi Hemp we had attended some CBD events and we had listened to Professor Mike Barnes talk at a few of them. He is someone that is extremely well respected within the CBD industry. Hannah was someone we both admired after watching her heartfelt story on TV and her campaign with the government to legalise medical cannabis for poorly children.
Our CBD superfood powder has been one of best sellers, as it really is full of goodness.
Then of course Covid-19 hit us all out of the blue & turned our lives upside down. We both have children and it was a challenging time with juggling work, home schooling and all the stresses that COVID-19 19 has brought.
Interestingly sales of CBD have rocketed during COVID-19, proving that our health and wellness has been at the forefront of all our minds.
In the summer a journalist got in touch to find out more about us, our story and the story behind Hapi Hemp. It is quite an experience opening up about why we decided as two mums to enter the world of CBD. We had to dig deep and talk about things we would rather forget, but it was important as it all relates back to Hapi Hemp and why we started.
Once it was all done, we carried on with our work & hoping that our story would appear somewhere.
August bank holiday weekend our phones started to ping endlessly, our social media was nonstop with comments & enquiries and we were getting emails one after another.
So, after a quick search on google we realised we were famous!.… well, we felt famous! Our story was popping up all over the place! MSN, Essex live, Wales online, Cambridgeshire live, Staffordshire online, Belfast live, just to name a few. We seemed to be popping up everywhere.
We then had calls from radio stations who wanted to talk to us about our journey as women in the cannabis industry!
Since then, Hapi Hemp and their customers have had stories in:
- The Sun Online
- Woman’s Own
- My Weekly
- Top Sante – our CBD Superfood mix made t on the Editors top picks!
- The Independent – our hand cream was on the INDY BEST BUY FOR THE TOP 11 CBD SKINCARE PRODUCTS!
- Cannabis Health Magazine
Plus, many blogs and local press articles.
The best part of this experience was the contact with real people out there who have been thinking about taking CBD but were too scared to or didn’t know where to start. Reading our story made them feel safe, secure and much more confident about what they were buying.
There are many snake oil salesmen out there, having our pictures all over the internet as well as us baring our souls really struck a chord with people and provided some peace of mind about CBD and it could not have come at a better time for us. Like for many of you it’s been tough, especially in such a competitive environment. We know and have always known that all the products we sell are top quality and can make such a difference to so many people.
However, the hard work is telling everyone about it in a genuine and authentic way.
The best part of our job is helping people. Fiona is great example of what a difference our products can make.
We also have some great independent reviews across social media platforms.
Yes of course we run a business, but Hapi Hemp was borne from struggle, experience, passion & determination and now at last thousands more people know about us, who can see how transparent we are & how good our products really are.
Don’t believe when you hear that ‘press doesn’t work anymore’… because it does and we are proof of that.
Lorraine and Sam
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