CBD brand makes an impact at Futureminded Awards

A UK CBD business impressed national retailers after securing a place in the finals of a national award programme.

Female-founded CBD brand Our Remedy secured a place in the finals of the 2021 Futureminded Programme and was given the opportunity to pitch to national high-street retailers and supermarkets. 

Founder Rachel Mason took part in the virtual Dragon’s Den style pitch contest on the 18 March along with three other finalists. 

Bringing together the next generation of brands with established retailers and investors, the Futureminded programme celebrates and recognises the ‘game changers and rule breakers’ shaping the future of the UK food, health and wellness industries.

Finalists were judged by the likes of Selfridges food buyer Adrian Boswell and Ben O’Brien, the founder of Sourced Market. 

Rachel Mason – Our Remedy founder

Our Remedy impressed the judges with their range of sustainably packaged products which may help sleep, periods and anxiety. 

The female-focused wellness brand is the first and only of its kind in the UK offering shipping in compostable mailer bags, plastic-free refills and soy ink printed boxes. 

Although the brand didn’t walk away with the award this time, Rachel has described reaching the final four as a “huge accolade” and an exciting opportunity for a CBD business in an emerging industry.  

“We were thrilled to have reached the final four, which is a huge accolade in itself. We are still a very young brand, having only launched officially in early 2020 and we’re so proud have been recognised by Futureminded,” said Rachel, who launched the brand after battling her own health issues.

Rachel, who found CBD helped ease her anxiety while she was going through IVF and shortly afterwards was diagnosed with ovarian cancer and underwent a hysterectomy.

Keen to help other women discover the benefits of CBD, her award-winning Moon Swings blend combines 500mg of broad-spectrum CBD, with essential oils of peppermint and clary sage to soothe mood swings, PMS symptoms, cramps, bloating and support balanced hormones. 

Meanwhile the Pretty Peaceful product contains CBD and geranium, lavender and sweet orange to create a natural remedy to help with sleep and anxiety.

A percentage of every product sold also goes to help fund sanitary products through the period poverty charity, Bloody Good Period.

“They were impressed by everything we’re doing as a business to provide something totally innovative and unique product-wise but also our dedication to giving back – to the environment via our sustainable packaging and to charity, as we donate to Bloody Good Period for every product sold,” continued Rachel.

Alongside pitching for the main award, Our Remedy had the chance to hold one-to-one meetings with national retailers who were very interested in the range and product pipeline.

She added: “The programme was so inspiring and we are really excited to use what we’ve learned and the contacts we’ve made as a springboard for our future growth. We have lots of exciting opportunities to follow up on.”

Our Remedy’s flagship store is set to open in Leigh next month.