The £10 CBD pillow which promises a “calmer night’s sleep”

The major discount store B&M has introduced a new collection designed to give you a better night’s sleep – including a CBD-infused pillow at a bargain price.

According to the store’s website, the Downland CBD Infused Relaxation Pillow “enhances wellbeing” for a calmer and more comfortable night’s sleep and even “relieves anxiety and stress”.

As with other similar products, the pillow is filled with microcapsules of CBD which burst throughout the night to continually release microdoses of the cannabinoid, encased in a soft, knitted polyester cover.

Early studies indicate that high doses of CBD could help aid sleep, and consumers report that taking oils or tinctures before bed helps them relax, unwind and wake up feeling better-rested.

As CBD becomes more widely accepted for its potential to relieve stress and help people switch off, the CBD pillow was bound to make an impact – particularly as the The National Sleep Survey reported that almost half of us are finding it harder to fall asleep since the outbreak of Covid-19.

Downland CBD Oil Infused Relaxation Pillow. Source: B&M

Home furnishings company Plush Living launched its CBD Pillow last year, hailed as ‘the world’s most relaxing pillow’ the founders told Cannabis Health they wanted to create the “safest and least intrusive way to deliver CBD to people who could benefit from it most.”

But while most CBD pillows on the market will set you back around £100, this B&M beauty comes in at just £10.

Is it worth the hype or just a typical case of the retail giant cashing in on the rise of CBD?

“CBD has been one of the biggest trends over the last few years,” reported Ideal Home.

“Not having the right pillow can stop us from feeling well-rested, and can aggravate headaches.

“While we are yet to test the supposed benefits with B&M’s CBD pillow costing just £10 we’re happy to give it a try.”