Not THC: Spelling out the science behind CBD

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The duo behind CBD brand Not THC have found a way to combine a background in science with a desire to do good, in a way that makes perfect sense.

You have a background in science, you want to start a business but you don’t really know where to direct your efforts – what do you do?

CBD, naturally.

That’s what happened to Ngoni Madinga and Iza Mavuru, the duo behind CBD brand Not THC, a company based in the North of England offering a range of products.

Set up in May 2020, the company already has a portfolio of offerings designed to make CBD a seamless part of everyday life.

The company was created as a business venture that put the founder’s experience of working in laboratories to good use.

Ngoni told Cannabis Health magazine: “We knew we wanted to start a business that incorporated our backgrounds in science with our sincere ambitions to try and help other people.

Not THC co-founders, Ngoni Madinga and Iza Mavuru

“When we set out, we didn’t know what that would be, it was just a concept we had.

“Then we came across CBD and did some research and learned more about it.

“We both thought this is something that is definitely helpful and as scientists we are able to understand how it functions and then explain that to people.

“It seemed like an appropriate fit for our vision.”

At the centre of the company is the idea that you need to be able to explain the science behind the products to consumers who might be wary about trying something new.

Iza said: “We come from industries and backgrounds that deal with data analysis and explaining things through science in a way that makes sense to people.

“That has given us an advantage to be able to connect with people.”

She added: “CBD can very easily look like a sham or a scam product when you are new to it.

“It’s very important to have people in the industry who understand how it works at a scientific level and people with personal stories that can share their knowledge.”

The pair met six years ago and formed a close personal relationship which turned into a business relationship after working together in different labs on and off over the years.

Both Ngoni and Iza are originally from Zimbabwe but have spent much of their lives in the north of England where the company is headquartered.

Their flagship product is a blueberry kush oil which is based on the well known cannabis strain but is lab tested to ensure it contains no THC, the prohibited compound in the plant that produces the ‘high’.

But for customers looking for a more seamless way of consuming CBD, Not THC also offers teas and creams that can be substituted into your daily routine.

Speaking about their signature Lemon Che-tea and Khulula Cream, Iza said: “We wanted to give a great offering to our customers. Our goal is for CBD to be used on a daily basis to improve overall health and wellbeing.

“Something like our tea is accessible – it’s a gorgeous, nice tasting tea but you’re getting a 25mg dose of CBD from a tea bag.

“You don’t need to think about too much, but you’re still getting the benefits.

“And the cream is amazing – we recommend it as a hand and face lotion but to be honest it can be applied anywhere on the body.

“It’s incredible in terms of the effects it has on the skin, it’s very enriching and has a unique, lovely smell.”

Not THC is currently running a sale until 21 June, with plenty to buy one, get one half price and buy two, get one free offer.

They also offer a 15% discount on the first Saturday of every month.

Visit www.not-thc.com or contact 0113 328 1118 / info@not-thc.life