DJ Khaled expands empire with CBD-infused men’s grooming line

The music mogul has become the latest celebrity to enter the wellness sector, with the debut of his CBD-infused men’s grooming line. 

Blesswell, developed in partnership with Endexx Cooporation, has been created to introduce men to what is calls a  ‘holistic form of self-care’ which Khaled says was inspired by his own pursuit for wellness, and time spent in the Honeywell of the Jamaican Irie.

The brand solidifies its entrance into the CBD health and wellness arena with a range of premium body, beard, and face solutions. 

Described as ‘clean and cannabis-minded’, the sustainably sourced collection includes a variety of natural elixirs from beard oils, shaving creams, face cleansers, and body washes, all of which are infused with 300mg CBD.

“Aside from love and family, health and wellness are our greatest blessings. That’s the key,” said Khaled, commenting on the launch.

“Reflecting on my quest to a better mind and body, I found my daily habits to have the most impact on my overall outlook of life.

“I created Blesswell to provide men with an at-home CBD grooming solution that allows them to put their game face on, build their confidence and get their mind in the right zone.”

The Grammy award-winning artist and producer, best known for his hits with Drake, Justin Beiber and Rhianna, announced his move to focus on the health and wellness sector last year. 

Todd Davis, CEO of CBD company Endexx Corporation, added: “We are elated to be partnering with the multi-hyphenate powerhouse that is DJ Khaled.

“Creating these unique, premium products with someone of his caliber has been monumental for the Endexx Corporation brand. His passion for the category started with his personal and professional journey in the wellness realm and he has since become someone people look up to for personal care advice and expertise.”