“Self-care is more than just a face mask”

The founder of a new CBD brand on the importance of practicing continuous self-care for a healthier lifestyle.

This month sees another standout CBD company hit the market.  

Thrive, is a brand on a mission to create CBD products that can be easily integrated into daily lives, offering game-changing solutions for people who want to see healthier versions of themselves. 

The brand is a big advocate for self-care, a premise familiar to most of us these days, and one that has never been more relevant in the age of a global pandemic, with anxiety at an all time high and sleep patterns all over the place.

But, as the founder Vijay Singh tells Cannabis Health, self-care is bigger than running a bubble bath and taking up 10 minutes of meditation – although these things can be very much a part of it.

“Self-care is more than a face-mask – though who doesn’t love these. It is a continuous process of maintaining your health and happiness and with the growing awareness of the health benefits of CBD, I think CBD can be a crucial addition to your self-care routine,” says Vijay.

“Things like stress and sleepless-ness have been at an all-time high and with what’s been going on in the world recently it’s increasingly becoming the perfect moment to start your CBD journey.”

It’s true, the demand for CBD products has seen a meteoric rise, with the market currently worth an estimated £300 million in the UK, a figure that is expected to more than triple in the next five years. 

Like many in the industry, Vijay was inspired by his own experience to step into the sector. He was first recommended CBD by his wife in 2019, while juggling several businesses and leading a hectic lifestyle.  

“Thrive has stemmed from my own appreciation and love for CBD,” he continues.

“I was leading a hectic lifestyle filled with everyday chaos. My wife had started researching natural remedies and after finally taking the plunge and using CBD regularly, I started to feel more relaxed, slept better and less stressed.”

However, the stigma around the product due to its link to cannabis urged Vijay to want to change perceptions and create a stylish, safe and transparent brand that would appeal to women serious about health and wellness. 

“Unfortunately, there is a lot of stigma and misconceptions regarding CBD, which is mainly due to a lack of transparency, education and information around it,” says Vijay.

“I had a vision to create a fun, 100 percent safe and super-transparent CBD brand, appealing to the health and well-being conscious women of today. 

It’s debut product, CBD oil drops comes in two flavours, blood orange and peppermint and is made from organically grown ingredients, starting with high quality hemp stains from swiss farms. 

The patented cold ethanol extraction process removes all of the THC guaranteeing the consumer a higher quality of raw material without any mind-altering effects and the CBD is then purified and sterilised before being tested. 

“We take safety seriously and therefore test our CBD twice, once internally and then once via a third party lab. Each of our products come with a lab report so you can see exactly what’s in it, says Vijay. 

As a result, Thrive claims to have some of the safest, purest, most potent CBD on the market.

Vijay adds: “Our aim is to become a brand that is worthy of becoming part of their daily self-care routine – looks good, tastes good and does good.”