A European CBD start-up has launched what it claims to be the world’s first CBD nano-fiber face mask, could it revolutionise skincare as we know it?
CBD is already starting to change the face of the beauty industry.
With its natural anti-inflammatory properties and ability to act as an antioxidant, cannabis is becoming a “disruptive force” in beauty and personal care, as indicated by Prohibition Partners CEO Stephen Murphy, on the release of its industry report last year.
The global CBD skincare market is projected to generate £734m in annual sales by 2024.
But while major players are slowly cottoning on and adding the cannabinoid to their skincare products, it is indie brands which are leading the way, the report concluded.
Czech Republic-based start-up Moia Elixirs should be counted among those.
A world-first face mask
Its award-winning CBD-infused mask uses cutting-edge technology to produce impactful results.
It’s the world’s first mask to combine the potential benefits of CBD with nano-fiber technology, which it claims allows for up to 97 percent absorption of active ingredients.
A regular face mask is thought to have a 15 to 20 percent absorption rate, taking up to half an hour for application, compared to the supposed seven minutes for Moia Elixir’s.
Founded in 2019, the brand specialised in high-dose CBD oils and creams before launching the face mask last year.
Its patented technology is the result of seven years of research by the company into the most efficient transfer of substances to the skin. The active substances are incorporated into the individual nano-fibers, which protect and release them only when the mask is activated by water.
“It was a big challenge, but it was worth it,” said founder Jakub Mohl.
“Anti-ageing is just the beginning. We believe this could be the future of cosmetics and skincare, with the potential to launch other products using this technology to target different skin complaints.”
What are the benefits?
The combination of vitamin C, vitamin E, hyaluronic acid, and PHA (gluconolactone) provides the skin with the necessary substances for first-class nutrition, while the CBD activates skin receptors and actively supports the cell-regeneration process.
This means, according to the company, that the mask not only moisturises, but has a strong antioxidant effect, promotes skin smoothing and provides protection against excessive wrinkles.
Environmental impact is also at the heart of the brand, so the mask is 100 percent biodegradable, packaged in recycled plastic and a percentage of sales is donated to the global organisation Ocean Cleanup, to help in its mission to tackle plastic pollution.
Where can I try it?
The face mask is currently available online and in certain clinics in the Czech Republic, however the brand is now looking to expand and bring its revolutionary mask to Europe, including the UK.
Mohl added: “We’re looking for the right opportunities to bring the product to other European markets and we’d love to see it available in the UK soon.”
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