With more and more health-minded consumers turning to CBD products, producers are asking a crucial question: What do customers want?
SpectrumLeaf have spent a long time thinking about this and have arrived at a conclusion which defines their products: Accuracy, simplicity and discretion.
Their new Elevar Leafs product allows CBD users to take a highly accurate dose quickly and efficiently without any cumbersome packaging, any place, any time.
Their proprietary technology involves introducing specific and carefully measured quantities of water-soluble CBD to a piece of microfilm no larger than a postage stamp.
The consumer simply places the tab in their mouth and waits for it to dissolve, a quick and discreet way to take a 25mg dose of the compound.
CEO Felix Sundström – who is based in Stockholm, Sweden – told Cannabis Health why the customer’s perspective dominates how their new Elevar Leafs product works.
He said: “From a consumer point of view, we want to offer people a product that is accessible and simple.
“We try and avoid simply repeating what everybody else in the sector is doing and think of better ways of delivering CBD. We believe the functional aspect is very important and will only get more important going forward.”
Elevar Leafs come in three flavours – fresh mint, mint berry and lavender – and retails at less than £11 for five doses.
The discreet, carefully designed packaging could easily be mistaken for a business card, perfect for people who use CBD but don’t necessarily want to shout about it.
Based in Poland and with production in Las Vegas and California, SpectrumLeaf is already selling into 16 different European markets including the UK.
Launched two-and-a-half years ago and selling a range of products in 1,000 different outlets across the continent, the company is already making a splash in the UK market.
So why do people keep coming back for more?
Felix said: “With our product, the consumer knows exactly how much they’re taking every time they use it.
“We have three flavours and they all taste great – my favourite is the lavender – and they’re very discreet, they fit right into any pocket or bag and it’s easy to share with others too.
“There is a lack of CBD products out there which prioritise accuracy and discretion and we believe there’s a clear gap in the market for this.
“The packaging is very stylish too, it looks different and fresh.”
Making sure you are taking an accurate dose is a key concern for CBD customers looking to monitor the effects the product has on them.
Each 25 microgram dose is individually packaged in order to allow for a rigorous quality checking process that is carried out before products hit the shelves.
This delivery system also ensures users know exactly what they’re getting and are then able to alter the dose as needed.
The company recommends between 25 and 50mg per day but ultimately it is the customer who is in control.
Felix said: “Accuracy on dosing is very important because most people who use CBD are taking it for a specific purpose and want to be able to work out for themselves what is the right regular dose for them.
“When you look at other products like tinctures and oils, it is quite difficult to make sure you are taking the same amount every time and it’s easy to over or under dose.
“You can take more than one tab if necessary and I even know some people cut a tab in half if they want a smaller dose.
“This product gives you confidence you are taking the same amount of the product every time and you can easily take it with you if you need to travel or take your dose at an irregular time.
“That’s precisely why I use it myself – I think having that control over how much CBD you are consuming is essential to everyone.”
The company makes its extensive lab testing data available on its website to further ensure customer confidence in every product.
And unlike some CBD products, Elevar Leafs have a long shelf life too. You can keep them in a drawer for as long as a year and they will still be usable.
Products paid for securely over the company’s website can be shipped far and wide and usually arrive within one to four business days.
Repeat customers can sign up to a loyalty scheme and build up points in order to secure discounts.
As the CBD market expands, more and more consumers are coming round to the benefits of CBD.
Felix said: “Perceptions are definitely changing around CBD, awareness of the benefits to consumers and usage is going up day by day.”
For more visit www.elevarhemp.com
- 3 main contributors to the entourage effect for cannabis consumers to consider
- Medical cannabis doesn’t impair cognitive function – study
- Ukraine’s medical cannabis legalisation delayed by opponents
- Cannabis more ‘advantageous’ than conventional sleep aids
- Four20 Medical Cannabis Products Launched in the UK via Rokshaw
- The potential of Medical Cannabis in diabetes management
- Cannabis explained6 months ago
What is HHC? Its effects, safety and legal status in Europe
- News4 months ago
NHS approves major clinical trial on cannabis medicines and chronic pain
- News6 months ago
UK patient secures first NHS reimbursement for cannabis flowers
- Industry6 months ago
UK’s first ‘own your grow’ initiative gives patients chance to invest in cannabis
- Advocacy5 months ago
Inside a UK cannabis club: changing lives, tackling stigma, building community
- News4 months ago
UK research finds GP support for cannabis as an alternative to opioids for chronic pain
- Industry4 months ago
‘Landmark’ ruling gives hope for UK CBD flower businesses
- Industry6 months ago
Hemp tea no longer classed as Novel Food under EU law