With more and more health-minded consumers turning to CBD products, producers are asking a crucial question: What do customers want?
SpectrumLeaf have spent a long time thinking about this and have arrived at a conclusion which defines their products: Accuracy, simplicity and discretion.
Their new Elevar Leafs product allows CBD users to take a highly accurate dose quickly and efficiently without any cumbersome packaging, any place, any time.
Their proprietary technology involves introducing specific and carefully measured quantities of water-soluble CBD to a piece of microfilm no larger than a postage stamp.
The consumer simply places the tab in their mouth and waits for it to dissolve, a quick and discreet way to take a 25mg dose of the compound.
CEO Felix Sundström – who is based in Stockholm, Sweden – told Cannabis Health why the customer’s perspective dominates how their new Elevar Leafs product works.
He said: “From a consumer point of view, we want to offer people a product that is accessible and simple.
“We try and avoid simply repeating what everybody else in the sector is doing and think of better ways of delivering CBD. We believe the functional aspect is very important and will only get more important going forward.”
Elevar Leafs come in three flavours – fresh mint, mint berry and lavender – and retails at less than £11 for five doses.
The discreet, carefully designed packaging could easily be mistaken for a business card, perfect for people who use CBD but don’t necessarily want to shout about it.
Based in Poland and with production in Las Vegas and California, SpectrumLeaf is already selling into 16 different European markets including the UK.
Launched two-and-a-half years ago and selling a range of products in 1,000 different outlets across the continent, the company is already making a splash in the UK market.
So why do people keep coming back for more?
Felix said: “With our product, the consumer knows exactly how much they’re taking every time they use it.
“We have three flavours and they all taste great – my favourite is the lavender – and they’re very discreet, they fit right into any pocket or bag and it’s easy to share with others too.
“There is a lack of CBD products out there which prioritise accuracy and discretion and we believe there’s a clear gap in the market for this.
“The packaging is very stylish too, it looks different and fresh.”
Making sure you are taking an accurate dose is a key concern for CBD customers looking to monitor the effects the product has on them.
Each 25 microgram dose is individually packaged in order to allow for a rigorous quality checking process that is carried out before products hit the shelves.
This delivery system also ensures users know exactly what they’re getting and are then able to alter the dose as needed.
The company recommends between 25 and 50mg per day but ultimately it is the customer who is in control.
Felix said: “Accuracy on dosing is very important because most people who use CBD are taking it for a specific purpose and want to be able to work out for themselves what is the right regular dose for them.
“When you look at other products like tinctures and oils, it is quite difficult to make sure you are taking the same amount every time and it’s easy to over or under dose.
“You can take more than one tab if necessary and I even know some people cut a tab in half if they want a smaller dose.
“This product gives you confidence you are taking the same amount of the product every time and you can easily take it with you if you need to travel or take your dose at an irregular time.
“That’s precisely why I use it myself – I think having that control over how much CBD you are consuming is essential to everyone.”
The company makes its extensive lab testing data available on its website to further ensure customer confidence in every product.
And unlike some CBD products, Elevar Leafs have a long shelf life too. You can keep them in a drawer for as long as a year and they will still be usable.
Products paid for securely over the company’s website can be shipped far and wide and usually arrive within one to four business days.
Repeat customers can sign up to a loyalty scheme and build up points in order to secure discounts.
As the CBD market expands, more and more consumers are coming round to the benefits of CBD.
Felix said: “Perceptions are definitely changing around CBD, awareness of the benefits to consumers and usage is going up day by day.”
For more visit www.elevarhemp.com
Can I take my CBD on holiday?
UK brand Cannaray has put together a helpful guide to taking your CBD on holiday.
Travelling with cannabis-based products can be confusing, so UK brand Cannaray has put together a helpful guide to taking your CBD on holiday.
Even the well-known flying rules can be somewhat overwhelming. You can only take this much liquid, pack that much in your hand luggage, and make sure you empty this from your pockets first.
So, if you’re unsure whether you’re allowed to take CBD on a plane, you’re not alone; it’s a question we get asked often – especially when travel is on a summer high.
That’s why Cannaray CBD are getting to the bottom of all your jet-setting CBD questions. Can you take it on a flight? Can you put it in checked luggage? Here’s everything you need to know.
Can I take CBD oil through an airport in the UK?
In most cases, yes. CBD is allowed to be used in UK airports and on domestic flights, so you don’t have to be without your Bright Days CBD Oil Drops when hopping across the country.
However, if you’re travelling internationally, it’s important to know the rules and regulations for your destination. Most will let you take it through the airport, but there are exceptions to the rule.
We recommend contacting your flight provider and customs in advance of your trip, so you can make sure jet-setting with CBD is allowed in the country (or countries) you’re heading to.
Is it legal to take CBD products on a plane?
If you’re flying from the UK, you can take your CBD with you on a plane, as long as – again – your destination also allows you to carry CBD products.
For this, we recommend the trial-sized 10ml bottles of Bright Days CBD Oil Drops and Night-Time CBD Oil Drops, as they won’t take up much room in your hand luggage, and they’re within the liquid allowance.
Can I use CBD oil or gummies while on a flight?
Assuming you’re flying from the UK to a changeover and/or destination airport where CBD is allowed, you can enjoy your CBD oils or Bright Days CBD Gummies during your flight. The Bright Days CBD Capsules and CBD Muscle Balm are also allowed, so you can complete your whole routine in the cabin. That’s one way to pass the time.
Can I travel internationally with CBD?
Again, before you travel internationally, we recommend you check with your flight provider and customs whether CBD will be allowed at your destination, as well as any changeover countries. (This is important!)
Another thing to consider is the THC content; different countries have different laws for the amount of THC allowed in CBD, and you mustn’t go over these limits when you travel.
For example, in the UK, the limit is 0.2 per cent, while in the US it’s 0.3 per cent. To give you peace of mind, your safest bet is to opt for THC-free CBD products. At Cannaray, we triple lab test our CBD oils, CBD capsules and CBD gummies to ensure they’re THC-free, so you can shop with total confidence.
How should I pack my CBD products?
If you’re placing your CBD products in your checked luggage, you can pack them however you like. Team Cannaray tends to tuck them in a wash bag, so they’re easy to find after landing.
But if you’re taking them on the plane with you, we suggest putting them in a clear bag along with your liquids. All of our CBD essentials are within the liquid allowance, so you can take them right through security. Happy flying!
CBD: The difference between gummies, oil and capsules
With so many options to choose from, which one is right for you?
Not sure which method is right for you? Experts at Potyque CBD explain the difference between difference between gummies, oil and capsules.
When it comes to getting your daily dose of CBD we’re a big fan of oils, but they’re not the only way you can utilise the premium plant power of CBD.
The market continues to grow and with it, the range of CBD products. Some of the most common you’ll find on the shelves are gummies, capsules and of course, oils. However, with so many options to choose from, which one is the best? And what are the differences you need to be aware of when making that all-important decision?
When you were a kid you may have been encouraged to take a daily multi-vitamin disguised as a deliciously sweet gummy treat, well the same goes for modern CBD gummies. They take on the same form as our favourite gummy snacks but with an extra bonus of your CBD dose.
Some of the pros of getting your CBD dosage this way is that it’s super easy to measure out your dosage and you can grab them on the go. Something to be aware of though is that gummies are not currently as well researched or monitored as that of the CBD oil market, so it’s easy for some brands to make inconsistent gummies, meaning you may not get the exact dosage you think with each pack or even each gummy.
A good halfway point between CBD gummies and oils are the capsules. With the capsules, you’ll get a more traditional looking supplement, usually encased in a hard shell that needs to be taken with water. It means you get the convenience of the gummies but a more controlled dosage with each capsule.
The strength for CBD capsules should be clearly labelled on the packet and show you just how much CBD you get in each capsule, rather than an estimate per pack like you may find with CBD gummies.
We then come to the most common and popular form of CBD, the oil. One of the main reasons we love CBD oil so much compared to the other forms is its versatility. Although the novelty and convenience of taking a daily capsule or chewing on a tasty gummy may seem more appealing, CBD oil offers you a plethora of ways to get your daily dose.
Not only do CBD oils give you complete control over your dosage and make it easier to scale up or decrease your dosage, but they also allow you to get your CBD in a variety of forms, from a few drops in your morning coffee to simply popping under the tongue during your morning routine.
Which one should you choose?
Now we’ve had a look at all the options, how do we decide on which one to opt for? Well, the main answer is to start with your needs. Are you looking to simply try out CBD products when you feel like you need them? In which case gummies may be best for you, to give you a small dose of CBD when and where you feel you need it. If you already know exactly how much CBD you want to take daily and you’re looking for something quick and easy, then capsules may be the way to go.
For those that want full control over the dosage and want the ability to customise their CBD routine and journey overall, CBD oils are the perfect solution. Just remember to double-check the ingredients and the certificates, making sure you’re getting the most premium CBD oil for optimal results!
Want to take a look at our very own Potyque premium CBD oils?
You can view our full range over in our online shop.
International Day of Yoga – five ways CBD can enhance your practice
Adding CBD to your practice could enhance the benefits for body and mind.
We need no excuse to celebrate the value of yoga, but adding CBD to your practice could enhance the benefits for body and mind.
The International Day of Yoga has been celebrated annually on 21 June since 2015, following its inception in the United Nations General Assembly in 2014.
In recent years, yoga has become increasingly popular with the wellness tribe, who have cottoned onto its myriad of benefits for body and mind.
But the roots of the ancient practice can be traced back to Northern India over 5,000 years ago, where some say it originated from the Indus-Sarasvati civilisation.
Others have noted references to yoga between 500 BCE and 200 BCE, when the philological ideas of Hinduism and Buddhism were beginning to take shape.
While for serious practitioners yoga is a way of life – not just a work-out – it’s understandable that more of us are exploring the benefits of a vinyasa flow, given the relentless stressors of modern-day life.
Focusing on strength, flexibility and breathing to boost mental and physical health, not only is yoga great for soothing the mind in the short term, it also teaches participants how to address their anxiety in the longer term too.
But while the main reason many of us partake in yoga is to ease anxiety, it can be difficult to shake thoughts and feelings enough to allow us to fully commit to the practice.
This is where CBD comes in.
Yoga and cannabis have a long history. Cannabis is a sacred plant in India and has been smoked by Saddhus (wandering holy men) in conjunction with yoga practices for centuries.
Here are five benefits to adding a dose of CBD to your daily practice.
Reduce anxiety and heighten relaxation
Studies have found that CBD can reduce our anxiety levels and promote relaxation, as a result enhancing our yoga practice.
In a study from 2010, for example, subjects with social anxiety disorder were given CBD and tested using statistical parametric mapping (a method used to record brain activity). They showed lowered anxiety levels as well as significant activity in the brain areas associated with emotions and motivation.
Many people find that CBD helps them to switch off and relax at the end of the day, when better to give it a try than before a nourishing yoga session.
Help improve focus and concentration
Yoga is all about promoting awareness of the present moment, but it can be hard to focus when your mind is feeling overwhelmed with thoughts racing at 100mph.
By using CBD to decrease some of those anxious feelings, users will find it easier to clear their mind of negative thoughts, and to focus solely on the present moment.
While it is often touted as a sleep aid, at the right dose, CBD can improve energy levels and concentration and many find it helps ease brain fog, so you are able to tune in and focus on the flow.
Ease pain and inflammation
If you’ve always wanted to try yoga but struggled due to a pre-existing condition, CBD could be part of the solution to getting your practice underway.
With its pain relieving properties, CBD can allow sufferers to fully partake in a yoga practice and begin to reap the benefits the exercise can bring for their condition.
But whether you’re a yoga novice or a long-time practitioner, it’s not uncommon to suffer from aches and pains after a session.
Sore muscles after working out are often referred to as delayed onset muscle soreness (DOMS). This can happen if you change your routine, start a new exercise programme or increase the intensity of your workout.
CBD is a potent anti-inflammatory that can help ease these symptoms to get you back on the mat.
Allow for deeper postures
When our muscles are relaxed, it’s much easier to find those trickier poses we often aspire to.
Using topical CBD products or patches to target particularly troublesome areas of the body, may help you to find deeper postures and make your practice more enjoyable overall.
A 2016 animal study looked at the effect of the remedy, finding that topical gel reduced joint swelling with no significant side effects.
Topicals can also contain other soothing ingredients such as lavender or chamomile which could help to heal the muscles faster and encourage relaxation and good vibes on the mat.
Prolong feelings of ‘bliss’
CBD can also help to prolong the feelings of bliss obtained during Savasana.
When we feel good, our brain produces a neurotransmitter called Anandamide, which is broken down quickly in the body and so doesn’t offer a perpetual state of bliss.
CBD, however, has been found to suppress the enzymes that break down Anandamide, therefore creating longer lasting effects.
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