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Jay-Z launches new CBD and THC infused wellness collection

The collection marks The Parent Company’s first collection of wellness products starting with topicals and oils.

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Jay-Z: A photo of the rapper Jay-Z against a black background. He is holding a microphone and rapping into it

Jay-Z’s cannabis brand The Parent Company has launched its first line of lotions and tinctures in three categories – well balanced, well relieved and well-rested.

The Parent Company is a vertically integrated cannabis company based in California. This is their first collection of wellness products that contain CBD and THC under the Caliva label, ‘Well by Caliva’.

The three products allow customers to choose which product best suits their needs. It was created based on recent data showing the top reasons that people turn to cannabis: relaxation, improving sleep quality and pain management.

Jay-Z: A line of three bottles of oil in orange, yellow and blue from jay z's new collection on a white background

Image credit: The Parent Company

The lotions come in two forms: a muscle and joint lotion and a head, neck and shoulder lotion. The Well Relieved muscle & joint lotion offers a blend of CBD: THC mixed with clove and frankincense essential oils for a warm, spicy aroma. Their head, neck and shoulder lotion contains over 3oo mg of cannabinoids with calming lavender essential oil.

The launch announcement comes just days after Jay-Z’s wife, Beyonce announced she had turned to CBD for relief following a gruelling tour schedule.

Parent Company COO Dennis O’ Malley said: “We are excited to be expanding our wellness category with the release of our line of CBD and THC lotions and tinctures. As part of The Parent Company’s mission to provide access and entry points into cannabis, we knew that a wellness line that uses the combination of CBD and THC for more powerful effects would be attractive to consumers. Our new line of Well by Caliva products offer the same high quality that consumers have come to trust from The Parent Company, at an affordable price.”

Jay-Z - two bottle of topical CBD THC lotion in red and pink with their boxes beside them on a white background

Image credit: The Parent Company

The Parent Company was formed in 2021 which holds a product portfolio of eight cannabis brands such as Monogram by Jay Z. Jay Z serves as the chief visionary officer for the company. He established their social equity ventures initiative which was created to break down the systematic barriers Black and other minority entrepreneurs face as they attempt to participate and lead in the legal cannabis industry.

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Read more: Ziggy Marley releases new wellness line for pets

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Potyque’s new calming CBD cream aims to tackle winter skin woes

The British brand has launched a new CBD cream to help restore confidence in your skin.

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Potyque cbd cream
Potyque’s Calming Cream benefits from 400mg of terpenes in each 50ml jar

British brand Potyque has launched a new calming CBD cream to help restore skin confidence this winter.

British company, Potyque, has launched its Calming Cream packed with full spectrum CBD which provides a soothing response to topical irritation.

Just in time for winter skin troubles, although suitable for any season, the Calming Cream uses all the plant’s natural oils to deliver a potent anti-inflammatory and moisturising cream. 

Clinically blended with full spectrum CBD oil and essential plant oils, Potyque’s Calming Cream benefits from 400mg of terpenes in each 50ml jar.

Potyque CBD cream

Potyque’s Calming Cream has an array of ingredients which are recognised as anti-inflammatory and antioxidant, including:

      Theobroma cacao – also known as cocoa butter – which is rich in polyphenols, known to reduce inflammation.

      Limonene – a volatile oil with strong anti-oxidising properties.

      Alpha-pinene – the most widely encountered terpenoid in nature – highly repellent to insects.

      Beta-caryophyllene – a common terpene found in hemp but also in black pepper and

Cinnamon which acts as a very potent anti-inflammatory

The Calming Cream is paraben and SLS free, certified vegan, and not tested on animals.

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Potyque founder, Michelle Rust reveals new CBD cream

Potyque founder, Michelle Rust

Potyque founder, Michelle Rust, established the company after struggling with symptoms of the menopause and decided to create a premium range of CBD oils. With a previous career in the pharmaceutical industry, Michelle was concerned about the lack of transparency and clarity in the current CBD market and wanted to create a brand built on quality.

Michelle commented: “We are delighted to be able to introduce Potyque Calming Cream which complements our existing oil range. Numerous Potyque customers have fed back the need for a topical product to apply to inflamed, dry, flaky skin, many commenting how they have applied the oil directly to their skin to seek relief. 

“With this in mind we set out not only to incorporate the benefits of CBD oil, but to add other nourishing plant oils too, including the rich cocoa butter base.”

Promoting plant-based wellness, Potyque is designed for those struggling with life’s many challenges and juggling hectic lifestyles.

The company’s products and processes are fully compliant with national and international laws and standards, giving users peace of mind.

Potyque is a also member of the Cannabis Trades Association, which advocates for a regulated CBD market.

READ MORE  Five things to know before trying CBD
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“Innovation requires brave decisions” – Gen-Z beauty brand hits 1.7 million Tik Tok views

Love MeMeMe has successfully utilised Tik Tok marketing to attract a Gen-Z customer base

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Gen-Z: A group of young people hug in front of a camera while all are wearing a light pink colour.

 Rebekah Hall CEO at South West Brands explains the importance of influencer marketing as the brand hits 1.7 million views on TikTok with their hashtag, #metheloveofmyownlife.

New CBD brand Love, MeMeMe – which is aimed at Gen-Z consumers rather than millennials or baby boomers – offers a range of gender-neutral, self-care beauty items including lip balms, hair masks and body butter.

As part of a marketing campaign, Love, MeMeMe partnered with TikTok influencers to launch the products. Liana Jade, Miah Carter, Max Ragan, Chloe Rose, Bobbie, Elvira Styles and Hani Hans endorsed the brand on the platform. Each one of the influencers explained what self-love means to them and what their self-love tips are.

Gen-Z marketing

Gen-Z consumers are described as those born between 1997 and 2012. This explains the TikTok focus, it is estimated that by the end of this year, there will be more Gen-Z users on TikTok than on Instagram, with 37.3 million members of the Gen Z population using the platform.

Although Snapchat is currently one of the biggest platforms amongst this age group, it is thought that TikTok will overtake it by 2023.

It’s working for Love, MeMeMe who have gained 1.7 million views on the platform in just under a week.

Rebekah Hall explains that it’s about capturing the imagination and featuring new and exciting ingredients aimed to get younger beauty connoisseurs interested.

“Love, MeMeMe has really caught the imagination of our target Gen Z audience,” says Rebekah.

“It’s fun, beautifully packaged and affordably priced. I think the fact that the product portfolio is so well-considered, with ingredients like SPF and retinol working alongside CBD, has given the brand credibility.”

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She adds that Gen-Z has a different approach to CBD as they are more adventurous and interested in new products.

“I would describe Gen Z as CBD curious. They are adventurous and keen to try new things so seek out new products to see what they can do for them. They don’t necessarily view CBD through the same lens as an older audience who focus on it as a solution for symptom relief or through the lens of cannabis,” she says.

According to Rebekah, Tik Tok should be an important part of marketing to Gen-Z and brands need to be where their audience is.

“Tik Tok is the fastest growing social media platform and has completely changed the way our audience learn and ultimately shop. Creating a great brand is as much about where you turn up as how you turn up,” she adds.

“We are crystal clear about who our audience is for Love, MeMeMe, so we wanted to ensure the brand was appearing in the places that our target customers are spending their time. Innovation requires brave decisions and thinking differently and that is what we have aimed to do with Love, MeMeMe, to offer a point of difference to the CBD and skincare market.”

Gen-z: A group of beauty products in pink and red packaging

Gen-Z CBD use

These aren’t unusual figures for Gen-Z who are described as the first wave of truly digital native consumers. They aren’t just used to consistent connectivity but also, CBD and cannabis consumption becoming normalised.

In the US, a recent study from a Seattle-based cannabis data brand, Headset revealed that Gen-Z is the fastest-growing segment of the cannabis industry. In the past year, sales to Gen-Z surged by 127 percent with the biggest percentage among females. This is an even bigger amount when compared to sale increases among other generations. Millennial sales increased by 46 percent, Gen X increased by 29 percent and baby boomers by five percent.

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The same study also showed that Gen-Z prefers to smoke cannabis with only 10 percent spending money on other ways to consume CBD. This is down from 15 percent for other generations. They are also less brand loyal as well with only 20.6 percent preferring to stick to one brand.

There is more to come from Love, MeMeMe, adds Rebekah. “We’ve only just begun. You will have seen the start of our Me Movement which is a self-care squad led by British singer, songwriter, star Mae Muller and some of the biggest and most popular creators on Tik Tok. Our Me Movement will be appearing not only on Tik Tok but also spreading the self-love message in real life. Watch this space.”

Read more: CBD beauty sales soar: What does it actually do?

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95% of patients with rare skin condition report improvements with cannabis topicals

Epidermolysis Bullosa causes severe blistering which can become infected after any trauma or friction.

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Skin condition: A white cream with a green cannabis leaf on top. It is surrounded by dark oil bottles and a spoon that has cream on it. This is on a dark background

A new study of a rare skin condition has revealed that different preparations of cannabinoids could have benefits for patients with painful Epidermolysis Bullosa (EB).

Epidermolysis Bullosa (EB) is the name of a group of rare inherited skin disorders that can cause the skin to become fragile.

It is thought to be caused by a gene mutation that makes the skin more fragile and any trauma or friction can cause painful blisters on the skin. There is currently no cure but treatment aims to prevent infection and reduce symptoms.

The study from the Netherlands and the United States analysed EB patients on five different continents who reported using cannabis preparations as a treatment for their rare skin condition.

The data is published in the Orphanet Journal of Rare Diseases. The patients reported using topical cannabinoid products in addition to inhaling cannabis flowers. They also consumed cannabis-infused edibles.

Patients were given a survey on their skin condition that focused on monitoring effects including perceived EB symptom changes, medication use, and side effects. 

Skin condition results

Results recorded that 95 percent said the topicals improved their overall skin condition symptoms with 94 percent stating their pain levels were decreased.

A further 91 percent said they had less itching and 81 reported wound healing was improved. Most of the participants at 79 percent said they had decreased their medication for their skin condition. The only side effect with a notable significance was dry mouth at 44 percent.

The authors noted that cannabis improved patient’s “perception of pain, pruritus, wound-healing, and well-being … and reduced concomitant medication use.”

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They wrote that: “Future prospective controlled clinical studies are warranted to elucidate the potential role of CBMs (cannabis-based medicines) in EB treatment.”

Read more: Parkinson’s disease and CBD: New study reveals potentially positive effects

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