Connect with us

Industry

How The Good Level is changing the UK CBD market for the better

The brand is bringing new energy to the UK CBD market

Published

on

The Good Level CBD founders
The Good Level CBD founders, Joe and Jonny

The Good Level is bringing new energy to the UK CBD market by focusing on quality, local products and supporting British farming.

The Good Level is a UK-based CBD company actively working to improve cannabidiol production and distribution in the UK. It works closely with operators throughout the supply chain and builds personal relationships with farmers to deliver higher quality products to customers.

The Good Level’s founders were suffering first hand as a result of the wildly varying standard of CBD within the UK market. They discovered several issues that appeared to be common across the industry, such as the reliance on imported hemp, majorly from China and the USA, alongside poor hygiene practices and chemical extraction techniques.

This discovery gave the brand’s founders, Joe and Jonny, an idea. Instead of following standard business practice and importing hemp from overseas, they would create a brand that offered customers the quality that they themselves wanted locally. Most importantly, led by farmers they had met and chemists they could trust.

“We don’t rely on farming and extraction methods by growers that we have never met and farms that we have never seen,” Joe and Jonny say.

Instead, they focus on developing personal relationships with farmers and vetting all sources.

During their search for CBD, the pair found it “incredibly difficult” to find the right oil. They wanted “something that tickled all [their] boxes” but couldn’t find anything suitable. They discovered that quality varied dramatically from brand to brand, and even batch to batch.

Originally, Joe and Jonny made CBD oil for their own benefit. But they soon saw that their products could benefit a large number of other people who were also searching for quality CBD made in Britain

Joe’s journey toward CBD began in 2016, reading through a journal article discussing the medicinal applications within infantile epilepsy. He had stumbled across the article following numerous accounts from comics in the US proclaiming the stark benefits regular CBD use has brought to their active lifestyles. Once he had seen the science had matched the stories, he tried it for himself and hasn’t looked back since.

Jonny found CBD independently after discovering how it can potentially help people with active lifestyles. He had tried several other high street products, but none of them had worked in the way that he had hoped.

These experiences encouraged Joe and Jonny to build their own brand. They began scouring the UK for farmers who could provide them with the inputs that they required to set up their firm and soon found one in Somerset. They vetted his growing and extraction processes to ensure that his methods were able to support their wellbeing and before long, “family and friends saw the benefits of adhering to such a high quality process.”

Now, the pair say the same process is available to the public.

The Good Level team welcomed the addition of new brand ambassador, Shanaze Read, in August 2021. Shanaze, who is a three-time UCI BMX World Champion & two-time Team Sprint World Champion, hopes to leverage her experience and network to change public opinion of cannabis-based products.

The Good Level offers full-spectrum CBD made of hemp from high-quality UK-based growers to customers throughout the country. It avoids imports and ensures that its oils retain the full terpene content of the hemp plant – constituents which may confer additional health benefits beyond cannabinoids alone.

For more information about the brand, please visit thegoodlevel.com. Email at sales@thegoodlevel.com or call 01628 968897.

 

READ MORE  How to get a good night's sleep

Industry

Rapper Lil’ Kim announces new cannabis brand ‘aphrodisiac’

The New York rapper becomes the latest celebrity to launch their own cannabis collection which is due in 2022.

Published

on

Image: Instagram/lilkimthequeenbee

The singer has announced the launch of her own cannabis brand, Aphrodisiac which is being produced in partnership with Superbad inc.

Lil Kim’s new products will be available across California in 2022, although there is no official launch date announced.

The brand is being produced in collaboration with the innovative cannabis brand, Superbad inc. Superbad was established in 2020 combining cutting edge technology and sleek design for cannabis consumers. They currently have seven acres of indoor grow and a “state-of-the-art facility” employing over 200 people.

Kimberly Denise Jones who goes by her stage name, Lil’ Kim has been working on the brand for two years. She has also partnered with the brand CampNova, which offer vertically integrated marketing and a distribution platform.

The rapper wants the cannabis line to reflect her personal style and says she has personally tested her own products. The collection is tailored to Lil’ Kim’s own preference in genetics and strains.

Lil' Kim: A banner advert for Always Pure Organics

Lil’ Kim collection

There are plans to expand the range to other legal states such as Michigan, New Jersey and New York. Originally from New York, Lil’ Kim hopes to be able to release the collection in her home state.

In an interview with Forbes magazine, she said: “I’ve actually been working on this for about two and a half to three years. This is something that didn’t just come overnight. It’s something I’ve always wanted to do.”

Lil’ Kim is the latest celebrity to enter the cannabis space with her own collection. Earlier this year, Justin Bieber announced he would be releasing a collection of pre-rolls called Peaches with premium brand Palms. The products are currently available in California, Nevada, Massachusetts and Florida.

READ MORE  CanXchange announces landmark transaction

In a press release, he stated: “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatise it — especially for the many people who find it helpful for their mental health.”

 

Image rights: Lil’ Kim

Continue Reading

Industry

Always Pure Organics: A day in the life with Chikako Yoshida

Regional Director of Asia, Chikako Yoshida, gives us a glimpse of her typical workday and discusses working in cannabis.

Published

on

Always Pure Organics: A man and a woman working on a laptop.

Chikako Yoshida, regional director of Asia for Always Pure Organics shares her experience of working in the cannabis industry.

Always Pure Organics is excited to give you a glimpse behind the curtain once again.

Join us for our latest episode of a Day in the Life, in which regional director of Asia, Chikako Yoshida discusses her experience working for Always Pure Organics and in the cannabis industry.

Always Pure Organics: A woman walking down a white and yellow hallway

In this episode, we follow our Regional Director of Asia, Chikako Yoshida, as she takes us through her typical workday. Having previously worked in counterterrorism for the United Nations, Chikako joined the APO team in May 2020. Chikako has such an interesting story to tell, we’re honoured to have her on the team as she embodies our mission to cultivate cannabis acceptance and accessibility worldwide. 

Chikako Yoshida said: “Upon learning about the power of cannabis and seeing the high potential growth of Always Pure Organics, I decided to change career from preventing illicit drugs to promoting cannabis to help people in need. I feel that by joining APO, I can help fulfil my life’s mission to support children and their families who fight against illness and sickness by providing them with cannabis products.”

Read more: Always Pure Organics achieves COSMO standard

Always Pure Organics: A banner explaining how the collaborative post works

READ MORE  Israel launches export pilot programme
Continue Reading

Epilepsy

CBGA may be ‘more potent’ than CBD against seizures in Dravet syndrome

Dr Lyndsey Anderson said there is more to explore when it comes to creating more treatment options for Dravet syndrome.

Published

on

Seizure: A row of test tubes containing CBGA oil with a doctors white gloved hand holding one up to the light

Scientists say they have found the ‘Mother of all cannabinoids’ which may help to reduce seizures in Dravet syndrome.

A new study on mice from the University of Sydney found that three acidic cannabinoids found in cannabis reduced seizures in Dravet syndrome, an intractable form of childhood epilepsy.

The three cannabinoids are cannabigerolic acid (CBGA), cannabidivarinic acid (CBDVA), cannabigerovarinic acid (CBGVA). All three but CBGA in particular “may contribute to the effects of cannabis-based products in childhood epilepsy” noted the researchers and were found to potentially have ‘anticonvulsant properties.”

The study marks the first time that three acidic cannabinoids were found to potentially help reduce seizures for Dravet syndrome.

Speaking with Cannabis Health News, the lead author of the study, Dr Lyndsey Anderson, said: “We found that CBGA exhibited both anticonvulsant and pro-convulsant effects. CBGA was more potent than CBD against febrile seizures in a mouse model of Dravet syndrome. We also found that a combination of CBGA and clobazam was more effective than either treatment alone. Additionally, we found that CBGA was anticonvulsant in the maximal electroshock acute seizure model, a model for generalized tonic-clonic seizures.”

She added: “CBGA did, however, present some proconvulsant effects. The frequency of spontaneous seizures in the mouse model of Dravet syndrome was increased with a high dose of CBGA. Also, CBGA was proconvulsant in the 6-Hz acute seizure model, a model of focal, psychomotor seizures.”

Although CBGA shows promise, Dr Anderson also stressed that it needs more research before it can replace CBD. She cautioned that Dravet syndrome patients may still need to proceed with caution.

READ MORE  Novel food regulations look set to dramatically shrink the CBD sector

“Artisanal cannabis-based products are believed to reduce seizures in Dravet syndrome patients,” she said. “As these oils contain rare cannabinoids like CBGA, it is possible CBGA then contributes to the anticonvulsant effects of these artisanal cannabis oils. However, there were proconvulsant effects observed with CBGA, suggesting that Dravet syndrome patients may need to proceed with caution. The proconvulsant liability of CBGA would need to be addressed before it replaced CBD as an anticonvulsant.”

What is CBGA?

Sometimes referred to as ‘the mother of all cannabinoids,’ CBGA is the precursor molecule to many different cannabinioids including CBD and THC. It is thought to help some diseases such as colon cancer, metabolic disease and cardiovascular disease. It is a non-intoxicating cannabinoid much like CBD.

Dr Anderson explains that more research is needed to explain how the three cannabinoids work together.

“We don’t know how they work together yet,” she said. “We found that CBGA, CBDVA and CBGVA were all individually anticonvulsant against thermally induced seizures in the mouse model of Dravet syndrome. We did not investigate whether a combination of these three cannabinoids would result in a greater anticonvulsant effect than either cannabinoid alone. Future work will definitely explore this possibility.”  

CBGA future research

This isn’t the end of the research into CBGA for Dravet Syndrome. Dr Anderson said there is more to explore when it comes to creating more treatment options for Dravet syndrome.

 

She said: “Next on the horizon for this research is to explore whether the anticonvulsant properties of CBDVA and CBGVA translate to other seizure types including spontaneous seizures in the mouse model of Dravet syndrome. Additionally, we have extensively interrogated the anticonvulsant potential of individual cannabinoids and identified ten with anticonvulsant properties.”

READ MORE  CanXchange announces landmark transaction

 

“We are now interested in investigating what happens when we combine these anticonvulsant properties. It remains an open possibility that greater anticonvulsant effects are achieved when the cannabinoids are administered in combination.”

The study was recently published in the British Journal of Pharmacology (DOI: 10.1111/bph.15661)

Continue Reading

Trending

Cannabis Health is a journalist-led news site. Any views expressed by interviewees or commentators do not reflect our own. All content on this site is intended for educational purposes, please seek professional medical advice if you are concerned about any of the issues raised.

Copyright © 2021 H&W Media Ltd.