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Cannabis giant named as official partner of Professional Fighters League

The move has been described as a ‘historic moment’ for cannabis businesses across the world

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Columbia Care will be a presenting sponsor of the PFL Challenger Series

One of America’s largest cannabis companies has been made the official CBD partner of The Professional Fighters League (PFL) and the PFL Athlete Wellness and Performance Program.

The Professional Fighters League (PFL) has announced an agreement with Columbia Care, one of the largest cultivators, manufacturers and providers of medical and adult-use cannabis products in the US.

Under the terms of the multi-year partnership, Columbia Care will be a presenting sponsor of the PFL Challenger Series and work closely with PFL brand ambassadors to educate PFL athletes and their teams about their products’ health and wellness benefits.

“The Professional Fighters League continues to experience growth in all aspects of our business, we also take great interest in the health and wellbeing of our athletes which is why we are excited to partner with Columbia Care,” said PFL CEO, Peter Murray. 

“In our effort to give MMA fans world class experiences, we need to make sure our talent has access to world class health and recovery tools. Columbia Care will provide those tools and information to PFL athletes.”

Jesse Channon, Columbia Care’s chief growth officer, commented: “We are ecstatic to partner with The PFL as it continues on its exciting growth trajectory and cannot wait to work with our future athlete ambassadors.  

“This is not only a great opportunity for Columbia Care to leverage an amazing brand platform such as The PFL, it is also a historic moment for cannabis-related businesses across the world as it shows a normalisation of our industry amongst world-class athletes. 

“We’re thrilled to be a part of this organisation that is helping break down the existing stigma and look forward to a long partnership.”

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Sport

International Day of the Girl: Five inspiring women in sport who use CBD for recovery

These women are not just using CBD to train better and recover faster but are becoming successful entrepreneurs in the field.

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Sports: A woman stretches her arms above her head while warming up

To mark International Day of the Girl, we list five inspiring women in sport who use CBD to help with their training and sports injuries

What is the International Day of the Girl? 

The day was started by the United Nations in 2012 as a way to highlight and address the needs and challenges girls face throughout the world. The aim is to promote training and education to create successful women. It helps to empower girls and support them.

Female athletes in a variety of different sports are turning to CBD to help with recovery from injury. Their strength, determination and athleticism make them inspiring. As the CBD industry grows, more athletes are not only using CBD but becoming business entrepreneurs by investing in, partnering with and developing sports brands.

Sports: A banner advert for IMPACT CBD showing a bottle of CBD oil and a torso of a woman

 

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Gabby Douglas

Gabby Douglas was the first African-American gymnast in Olympic history to become the Individual All-Around Champion. She was also the first American gymnast to win gold in the Olympic individual all-around and team competitions.

Gymnastics is a notoriously demanding sport that sees most athletes retire in their early 20s. The most common injuries are to the knees and ankles. This can be caused by landing and dismount activities and can include Anterior Cruciate Ligament (ACL) Injury. Achilles Tendon Injury. Studies show that Female gymnastics may suffer more major injuries from the sport than men. They commonly undergo surgery after injuries at a rate of 24.4 percent in comparison to 9.2 percent of men.

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Douglas said: “My experiences in using CBD have led me to believe that I could have been more pain-free throughout my gymnastics career if CBD had been allowed. I am glad that athletes across all Olympic sports will now have the opportunity to use these products and hopefully experience their benefits.”

Douglas is also thought to be an investor in the CBD industry. She partnered with skier Bode Millar to invest in a CBD company, Motive CBD.

Megan and Rachel Rapinoe

Megan Rapinoe is possibly the best known female athlete who uses CBD. She also co-owns. a CBD company, Menhi, with her sister, Rachel Rapinoe. She is also an outspoken LGBT+ activist.

US footballer Megan is a two time World Cup Champion, 2019 Best FIFA Women’s Player of the Year and Gold Medalist. She is said to rely on CBD to help her stay balanced, manage chronic pain, and get better sleep. Her twin sister Rachel also comes from a sports background as a former American soccer player who played as a midfielder and forward. She played for Stjarnan Women in Iceland and the United States women’s national under-23 soccer team.

The sisters developed Menhi after discovering CBD post-recovery from football matches and training. Common injuries for footballers can include ankle or knee sprains, quad, hamstring and groin strains.

 

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Ashley Jade

Ashley Jade is a dancer and choreographer based in Seattle. As well as using CBD for her recovery, she has partnered with Just CBD to promote their range of gummies.

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She has spoken on social media about the difficulties of being a dancer with rheumatoid arthritis and how CBD helps her to cope with the chronic pain it causes.

She posted: “Integrating CBD into my daily self-care routine keeps me in my body and ready to move. It’s been difficult navigating a dance career living with a rheumatoid arthritis condition that causes chronic pain in my spine and pelvis. I haven’t woken up without pain in over 3 years but when I began the use of CBD for pain management, I felt my overall inflammation level soothe significantly. I honestly wouldn’t be dancing the way that I do now without access to the therapeutic benefits of CBD.”

 

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Mindy Chen

Mindy Chen is a powerlifter. She is currently transitioning into the running world. She came in second at the World Powerlifting Championships 2016 in the 52g Category. She has posted on social media about using CBD drinks while training in different sports. Mindy partnered with Life Aid to promote its range of CBD waters.

She uses CBD to help with the tension in her muscles which has developed throughout her weightlifting and sports career. Powerlifting is a strength sport that consists of three attempts at maximal weights on three different lifts. This includes squatting, bench pressing and deadlift. The most common injuries that occur over time are shoulder impingement, lower back injury and also patellofemoral pain (knee).

 

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Alex Morgan

Alex Morgan is best known for being one of the youngest members of the U.S Women’s National Soccer Team. She won a Gold Olympic Medal against Japan in the Summer Games in 2012 and co-captained the U.S team to victory in the FIFA World Cup 2019.

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She uses CBD topicals or tinctures for help with injuries from her sport.  but she helped to co-found a new brand that offers a range of products geared towards athletes.

Read more about the brand launch here

In a statement on the Just Live site, she says she uses CBD to unwind and also to help with shoulder pain. “I have a convincing experience when I sprained my shoulder and had a match 3 days later. I’ve used CBD on muscle aches and pains ever since. I also have a hard time winding down after a game and have found that I am able to go to sleep earlier after a game and feel more rested when I have a CBD capsule or tincture following the match.”

Read more: Justin Bieber launches cannabis line with a charitable focus

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NBA announce they won’t randomly drug test players for another season

The policy will remain in place for the rest of the 2021-2022 season

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NBA: an orange basketball standing still on the court

The NBA has announced they are extending its policy of not testing for cannabis during the 2021 to 2022 season.

There had been confusion as to whether or not the temporary suspension of cannabis drug testing would continue. Chief communications office, Mike Bass confirmed that the policy would remain for at least the rest of the season which starts this month. This was thought to have been confirmed through a memo circulated to NBA players.

In a tweet, he said: “We have agreed with the [NBA Players Association] to extend the suspension of random testing for marijuana for the 2021-22 season and focus our random testing program on performance-enhancing products and drugs of abuse.”

Instead of testing, players who show signs of problematic cannabis use or have a history of substance abuse will be approached by the NBA individually.

The no testing policy was introduced at the height of the pandemic last year as players were thought to be under enough stress. The NBA also highlighted changing perceptions of cannabis use as a reason to suspend the testing.

NBA: An advert for Impact CBD

NBA and WADA

The NBA are not the only sporting agency changing their policies on how they drug screen athletes. Earlier this year, the World Anti-Doping Agency (WADA) announced they will be conducting a scientific review on cannabis. It comes after U.S runner, Sha’ Carri Richardson was banned from the 2021 Tokyo Olympics after she tested positive for tetrahydrocannabinol (THC).

READ MORE  The high impact athletes turning to CBD

A number of former and current NBA players have moved into the cannabis industry such as Kevin Durant who founded an investment firm that backs cannabis ordering technology and venture capitalism. He has also partnered with US site, Weedmaps, to help destigmatise cannabis.

Former NBA player, Al Harrington founded cannabis company Viola, after he discovered the benefits of using CBD for injuries. Viola Cares, the charitable side of the company, focuses on providing resources for people in need of support, shaping local cannabis industry policy and social justice reform.

Michele Roberts, the head of the National Basketball Players Association (NBPA) joined the board of cannabis company Cresco Labs in 2020.

Read more: WADA to review cannabis after Sha’ Carri Richardson ban

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DOMS: How can CBD help with post-gym muscle pain?

Could CBD help with recovery from delayed onset muscle pain after a workout?

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Delayed Onset of Muscle Soreness (DOMS) can be extremely painful after a good workout session, but what causes it and how could CBD help?

Sore muscles after a good gym session are often referred to as delayed onset muscle soreness (DOMS). The soreness can happen if you change your routine, start a new exercise programme or increase the intensity of your workout.

The muscles are required to work harder than they are used to so it is thought they cause microscopic damage to muscle fibres which causes the soreness. DOMS can affect anyone including professional athletes. It can last up to three to five days after your workout which can be alarming for beginners or some athletes in more severe pain.

It is normally recommended to rest allowing time for the muscle to recover while using ice, painkillers or massage. Starting a new exercise gently and gradually over time instead of rushing may cause less strain on the muscle. CBD may also help with DOMS recovery.

DOMS and CBD

It’s never been easier to take CBD for gym-related pain. There are so many different options from edibles to muscle balms. The perfect method of taking CBD for DOMS comes down to personal choice although topical products are great for targeting the exact area.

So how does CBD help fight DOMS pain?

Inflammation

A study found that cannabinoids may potentially protect against inflammation. However, it’s worth noting that this study was on inflammatory pain from multiple sclerosis rather than DOMS.

A review from 2009 shows CBD may reduce acute inflammation. Acute inflammation is the body’s reaction to injury which can occur during exercise.

READ MORE  CBD not linked to any UK sport anti-doping sanctions

Pain

A study on CBD and joint pain found that daily doses may help to reduce the pain. The study focused on rats with arthritis and the CBD treatment was applied as a gel.

DOMS: A banner advert for IMPACT CBD showing a bottle of CBD oil and a torso of a woman

What are the fastest ways to take CBD for DOMS

Workout pain can be serious and sometimes you need CBD quickly. Here are three different options for faster absorption.

Vape

Vaping is one of the fastest ways to take CBD as it reaches the bloodstream faster through capillaries in the lungs. It bypasses the digestive system unlike edibles so  It is also great for anyone who isn’t a fan of the hemp taste as e-liquids come in a variety of different flavours.

Topicals

Topicals such as lotions, creams or oils can help target the exact area of pain. They can also be massaged into the skin to relieve muscle pain. The CBD is absorbed by the skin and into the bloodstream. Topicals can also contain other soothing ingredients such as lavender or chamomile which could help to heal the muscles faster.

Patches

Patches work in a similar way to topicals in that the CBD is absorbed through the skin and into the bloodstream. The difference is that patches offer a discreet way to get a dose while on the go. If you don’t have time to wait for a cream to dry or dislike residue from products then patches are great for this. They also release CBD more steadily throughout the day meaning you may not need to take another dose later on.

Read more: What’s the best CBD for a workout?

READ MORE  Former NFL player launches CBD made from orange peel
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