Former NFL player Chris Hetherington has founded his own CBD – and it’s made from orange peel.
New wellness brand Peels, which officially launched on 3 August, was founded by 11-year NFL veteran and seasoned CEO Chris Hetherington.
Peels’ claims its molecularly identical CBD acts in the body in the same way and has the same holistic benefits as cannabis- and hemp-derived CBD, but without the impurities and variability associated with cannabis and hemp-derived CBD.
It uses a proprietary process of deriving premium-quality CBD from orange peels, called Cyclic Terpene Assembly, a technique for combining organic molecules without sullying them with solvents or destroying their essence.
This process combines terpenes from orange peels with olivetol, a naturally occurring organic compound, under heat and pressure in the presence of a catalyst.
After further processing, the result is crystalline CBD which Peels says is unmatched in purity and consistency.
Making CBD more accessible
The use of CBD in many stressful and physically demanding fields of work, such as professional sports, military, and first responders has previously been prohibited, even if used for medicinal purposes.
This is due to unregulated amounts of THC found in many cannabis and hemp-derived CBD products that can be detected by periodic drug testing. But with guaranteed zero THC, Peels claims to offer a worry-free CBD experience.
Former fullback, Hetherington has high expectations for the brand, he commented: “As our CBD is made from orange peels, we have a tremendous opportunity to reach target audiences and potentially enter channels our competitors cannot, thus expanding the existing CBD market and improving the lives of more people.
“Our priority will always be putting our consumers first by continuously innovating and developing data-driven and science-based products to meet their wellness needs.”
Hetherington continued: “We’re extremely proud of our CBD Oil and we know Peels is going to revolutionise the way people view and use CBD.
“There are so many benefits to this amazing herbal supplement and we’re excited to finally offer 100 percent certified THC-free and Pesticide-free products for those who’ve been reluctant to try CBD in the past.
“With Peels, we’re taking all of the impurities and inconsistencies out of the equation. We believe our CBD products deserve a spot right next to your vitamins as part of your daily wellness ritual.”