Industry
“Game-changer” as CBD brand opens at major London retail destination
It aims to provide an educational environment for starting conversations about CBD.
A CBD brand has opened its doors to customers at Westfield London, Europe’s largest retail destination, with the aim of demystifying the cannabinoid.
Mee CBD is located on the first floor of Westfield London, in Shepherd’s Bush alongside household names in health and wellbeing, such as Boots, Holland & Barrett and The Body Shop.
It aims to provide an educational and experiential environment for sampling and starting conversations about CBD.
The Mee Space at Westfield will also be hosting events and education sessions around CBD and welcoming those who are new to the supplement.
Up until now, Mee’s water-soluble supplement range of CBD, designed to support everyday wellbeing, has been sold online to increasing demand.
According to Mee CBD CMO, Eleanor Coates: “It is vital to demystify CBD and be able to have an honest conversation around its benefits. Opening the doors in Westfield London and being able to share stories of our customer’s life-changing experiences in a face-to-face environment is a game-changer for us in the CBD and cannabis industry. There is so much false information and hyperbole surrounding CBD that to have a direct, honest conversation with your consumers is vital.”
The company’s commercial director, Andy Logan, added that the store was designed specifically to be a space for conversation and consultation around all things CBD.
He commented: “This was never just a shopfront for us, this was an important step in our mission at Mee to democratise CBD – as a young brand to be on the floor at London’s most popular shopping destination, amongst all these established names, is a clear statement of this intent; it’s a privilege to be here. ”
Since its £600m expansion in 2018, Westfield London is now the largest retail destination in Europe at 2.6m sq. ft. Anchored by John Lewis & Partners, M&S, Harrods Outlet and Next, the centre currently houses 450 retail outlets.
Jacinta Rowsell, general manager at Westfield London says: “We look forward to welcoming Mee CBD to Westfield London this summer. Over half of UK consumers are interested in health services or experiences offered in-store so introducing the first lifestyle CBD brand seemed like a great fit for our audience.
“At Westfield London we are always looking for ways to bring new health and wellness offerings and services into the centre for visitors to enjoy and Mee CBD is no exception.”
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