As the pandemic ensues and anxiety, depression and sleep disorders increase around the world, many people are looking for a non-addictive, non-toxic addition to their lives – and with such a wide range of products getting in on the CBD trend, there’s no shortage of options out there.
While 2020 was tough for many businesses, the wellness industry continued to boom, as an anxious population sought out new ways to relax and feel good.
As part of this, interest in CBD products also continued to soar – unsurprisingly, since the product is well known for alleviating stress and insomnia.
With another lockdown announced (in the UK at least) and health and wellness once more at the forefront of people’s minds, CBD is once again piquing the public’s interest – so what’s in the pipeline for 2021?
You are what you eat
Edibles look set to continue to be big news, as consumers seek out drinks and snacks with an added health benefit.
With a whole host of options available – from soft drinks and teabags to gummies and chocolate – CBD has most definitely moved from a specialist product to a readily-available ingredient in its own right.
As the association with smoking grows ever weaker, it’s also worth noting that, from March 2021, CBD edibles must be classified as novel foods to be sold in the UK.
Time for bed
Meanwhile, as well as ingesting CBD to support sleep – something many people are struggling with under the stress of a global pandemic – bedsheets and mattresses infused with the herb could be the next big thing.
As Gerry Borreggine, CEO of Therapedic – one of the biggest names in the industry to develop a line of CBD products – said: “Currently, CBD is an unregulated supplement, but studies have been published claiming it has been clinically proven to induce calmness and has been used in treating insomnia. Who wouldn’t want that in a mattress?”
While, in the past, many people who reach for a glass of wine or a G&T to unwind at the end of the day, a new, more mindful generation is looking for something more wholesome.
Sales of low and no-alcohol beer, spirits, cider and wine are up 31.2% according to The Grocer – and one of the key ingredients driving the trend is CBD.
Because no-alcohol is not enough for today’s drinkers – they want added benefits too, and CBD, with its relaxing and calming properties, fits the bill perfectly.
Stay at home
Of course, no discussion of wellness would be complete without the obligatory scented candle – and here cannabis is showing its influence too.
With candles featuring blends of essential oils to support rest and relaxation, and cannabis oils being sold for the same purpose, it’s a match made in heaven.
However, CBD candles won’t necessarily fill your home with the telltale sign from your youth; rather, cannabis essential oil will be mixed with a number of other ingredients and fragrances to provide that famous mood-lifting effect.
While how and why it’s consumed continues to vary greatly, it’s clear that CBD’s popularity shows no sign of abating.
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